Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. But new technology, including what’s offered through third-party marketplaces, is playing a big role in helping to make the used car buying experience easier and more transparent. On CarGurus, car shopping is simple and user-friendly. We make […]

Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric. But, as of today, 30 September, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular […]

It isn’t exactly news that the vast majority of car buyers do their homework online long before they head to a showroom and online marketing is, therefore, one of the best tools in a dealer’s arsenal. Get it right, and you can set out your digital stall in front of willing customers in their run […]

It’s hardly a secret that the majority of new cars are sold on credit. According to the Finance and Leasing Association, 91% of private new car sales were funded by its members in the 12 months to April 2019, which illustrates what little role cash buyers now play. Personal contract purchase (PCP) has long been […]

Paid search has become an increasingly effective way for dealers to connect with online car buyers. As a result, growth in digital ad spend in the UK is continuing to increase, with 40% of that digital ad spend being spent on paid search specifically.* However, if you manage a paid search campaign you know that […]

The franchise model is the time-honoured way of selling new cars, but moves are afoot within the motor industry to switch to an agency-style arrangement, which could upend the conventional way of selling vehicles. It’s still early days for the concept, but if it catches on, then dealers could be in for a whole new […]

The Government has been vague about its future plans for diesel, petrol and electric car taxation and changed direction a number of times. For example, the plug-in car grant is evidence enough that authorities want us to drive cleaner vehicles, but it was downgraded by the Office for Low Emission Vehicles in November 2018, so […]