It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews […]

Last year was a whirlwind for the auto industry, sparking new selling challenges for dealers to overcome. Most notably, it brought never-before-seen supply chain issues that caused stock shortages, record pricing, and more. Despite it all, consumer demand remained resilient, and buyers continued to search for popular vehicles on CarGurus. To see how demand differed […]

If you’ve purchased pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging buyers and, ultimately, converting them. And for a process where over half of buyers start undecided about make (53%) and model (57%), it’s crucial that […]

The auto industry has endured tremendous changes over the past two years as the world continues to deal with the impact of the COVID-19 pandemic. However, for many dealers, 2021 was a year of recovery, profitability, and hope. And at CarGurus, we also accomplished a lot in 2021, and we’re excited about the future of […]