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Partner focus with Perrys

Posted by Beth Burke on September 13, 2021

For Darren Ardron, Group Managing Director at Perrys, taking a digital-first approach to car sales has been critical to their success, particularly in recent months. Watch this video to hear Darren explain how CarGurus’s dynamic platform and strong customer service has helped take Perrys to the next level.

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Topics: dealer spotlight, digital marketing, marketing tips, perrys, testimonial

CarGurus UK Vehicle Availability Index & Insights report – August 2021

Posted by Kevin Roberts on September 8, 2021

There had been a hope that August could be a turning point in the ongoing chip shortage currently battering the global automotive industry; however, that hope came and went with the reality that a resolution in 2021 is not likely. In fact, the UK now looks to be experiencing a direct hit from the chip maelstrom that we’ve seen in other markets in recent months.

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Topics: CarGurus data, inventory, new vehicles, stock, used vehicles

Most searched used vehicles of Q2 2021, according to CarGurus data

Posted by Meg Bernazzani on September 3, 2021

Although the rollercoaster of 2021 continues, dealerships have adapted, selling cars to the plethora of car buyers still searching for and researching vehicles online. But as global inventory shortages persist, we decided to dig into our search data from the second quarter of 2021 to see how buyers’ searches have changed since the beginning of the year. In particular, we looked at which used makes and models were the most searched on CarGurus in 12 UK regions.

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Topics: CarGurus data, used cars

Exploring the next generation of car buyers in the UK

Posted by Beth Burke on August 26, 2021

Earlier this year, CarGurus released its inaugural Buyer Insight Report in the UK, which analysed the digital purchase paths of more than 1,500 buyers. To provide more insights into the mindset of the next generation of car buyers, we dug into the data to explore the differences among younger car buyers (Gen Z and Millennials) and more seasoned car buyers (Gen X and Boomers).1 The key takeaway? Younger car buyers are more brand-open and less certain about major decisions, which results in a higher likelihood that they take their time and compare their options to find the best deal possible.

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Topics: CarGurus data, gen z, millennials

Introducing the CarGurus UK Vehicle Availability Index & Insights report

Posted by Kevin Roberts on August 11, 2021

As vehicle availability continues to challenge both dealers and car-buyers, CarGurus is happy to introduce a new monthly report from our Director of Industry Insights & Analytics, Kevin Roberts. The UK Vehicle Availability Index & Insights report will deliver his in-depth research and outlook for the coming months.

While a recovery from COVID’s direct impact on the economy & industry is challenging, the addition of the global semiconductor shortage has created a further headwind. Though this lack of chips is directly affecting new vehicle availability, there is a trickle-down impact on used, which is increasing in size as the stock shortage lingers.

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Topics: inventory, used cars

More improvements to your Dealer Dashboard

Posted by Meg Bernazzani on August 2, 2021

The CarGurus Product teams have been hard at work, continuing to build new features and product enhancements that give our dealer partners more of what they need to succeed. Here is the latest CarGurus product improvement launching next week.

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Topics: CarGurus news, dealer dashboard, leads

How to manage your dealership’s Google reviews (and why they’re so important!)

Posted by Meg Bernazzani on June 30, 2021

Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas holiday, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.

Google reviews appear directly in search results and Maps listings. These ratings are therefore front and centre when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.

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Topics: Google, reputation management, reviews

Consumers are more excited about driving assistance features than self-driving cars, according to new CarGurus research

Posted by Meg Bernazzani on June 24, 2021

For several years, CarGurus has surveyed US consumers on their attitudes toward autonomous vehicles (AVs). This year, we also checked in with UK consumers to get their sentiments on the topic. The results? More people are concerned about AVs than excited for them. According to buyers, they’re a huge leap in technology, but the majority aren’t convinced the pros outweigh the cons, especially concerning safety.

Here, we break down four key findings from our Self-Driving Vehicle Sentiment Survey conducted in April and what they mean for dealers.

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Topics: autonomous vehicles, AVs, CarGurus data, self-driving cars

What car dealers need to know about upcoming Facebook Marketplace changes

Posted by Meg Bernazzani on June 17, 2021

Facebook recently announced that, as of 13 September 2021, they will be removing the ability for dealers to automatically display their stock via feeds onto Marketplace, including the Marketplace homepage, category pages, browse experience, and search results. The change comes as Facebook shifts its focus away from dealers and onto consumer engagement, putting a bigger emphasis on online transactions for smaller, day-to-day consumer goods, like clothing and used furniture.

While updates to Facebook are nothing new for car dealers, we want to help you get ahead of the latest change. Read on to understand what these changes mean for your dealership.

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Topics: Facebook, Facebook Marketplace

CarGurus launches exciting new initiatives to drive brand awareness and engagement

Posted by Meg Bernazzani on June 11, 2021

At CarGurus, we’re always looking for new ways to send even more buyers to your vehicles. That’s why we’re delighted to announce two exciting new initiatives that our team has been working on to further increase brand awareness and buyer engagement. In combination with pent-up demand continuing to flood the market, these efforts will help drive more leads and sales to your dealership.

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