We speak with Fedz Islam, Sales Manager at Parkland Motors about how their dealership has adapted to changing consumer habits. Watch the video now to learn more about how Parkland Motors leverage their CarGurus package to reach a wider audience of highly engaged customers.
Higher-priced vehicles continue to impact the data, although not in quite the same way as last year, as consumers seem to have shifted their buying preferences from any vehicle to a vehicle under £20k — and, ideally under £10k.
As global inventory shortages linger with no definitive end in sight, we decided to dig into our search data from the first quarter of 2022 to see what’s trending among buyers in the UK. In particular, we looked at which used makes and models were the most searched on CarGurus in 12 UK regions.
April saw a continuation of trends from March with inventory levels effectively flat (up 0.005%) from March and year-over-year levels remaining positive compared to heavily impacted 2021 COVID levels.
It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever walking onto the forecourt.
At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from the CarGurus 2022 Buyer Insight Report backs this up.
The UK market saw a shift in March that was contrary to North American markets, with inventory levels improving for used, but due to an increase in inventory below the average listing price instead of above it.
Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognising an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least five verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!
While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:
As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of Facebook Display, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus buyers who are in-market for your vehicle, all while diversifying channels and maximising your efficiency.
Today’s the day! We’re thrilled to announce the winners of our 6th annual CarGurus Top-Rated Dealer Awards. Consumers left thousands of reviews on CarGurus last year — and these dealers rose to the top. Based on real reviews from car buyers across the country, winning dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021.