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Partner focus with Parkland Motors

Posted by Aisling Fitzpatrick on June 21, 2022

We speak with Fedz Islam, Sales Manager at Parkland Motors about how their dealership has adapted to changing consumer habits. Watch the video now to learn more about how Parkland Motors leverage their CarGurus package to reach a wider audience of highly engaged customers.

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Topics: dealer spotlight, digital marketing, marketing tips, parkland motors, testimonial, video

CarGurus UK Vehicle Availability Index & Insights report – May 2022

Posted by Kevin Roberts on June 7, 2022

Higher-priced vehicles continue to impact the data, although not in quite the same way as last year, as consumers seem to have shifted their buying preferences from any vehicle to a vehicle under £20k — and, ideally under £10k.

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Topics: industry insights, inventory, stock, used vehicles, vehicle availability

Most searched used vehicles of Q1 2022, according to CarGurus data

Posted by Beth Burke on May 20, 2022

UK Top Searched Cars Q1 2022

As global inventory shortages linger with no definitive end in sight, we decided to dig into our search data from the first quarter of 2022 to see what’s trending among buyers in the UK. In particular, we looked at which used makes and models were the most searched on CarGurus in 12 UK regions. 

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Topics: CarGurus data, used cars

CarGurus UK Vehicle Availability Index & Insights report – April 2022

Posted by Kevin Roberts on May 11, 2022

April saw a continuation of trends from March with inventory levels effectively flat (up 0.005%) from March and year-over-year levels remaining positive compared to heavily impacted 2021 COVID levels.

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Topics: industry insights, inventory, stock, used vehicles, vehicle availability

What matters to today’s parents who are buying cars

Posted by Meg Bernazzani on April 27, 2022

It probably comes as no surprise to learn that buyers’ preferences, shopping habits, and behaviours often vary depending on their life stage. In our latest research, we dove into the segment of car buyers who are parents – individuals who have children under 18 living in their household – to understand how they shop and what’s important to them.

Below, we reveal three important ways parents differ from buyers without children to help dealers win this audience today and long-term.

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Topics: buyer insights, car buying, consumer insights, parents

Reputation, trust, and today’s car buyer

Posted by Meg Bernazzani on April 7, 2022

It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever walking onto the forecourt.

At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from the CarGurus 2022 Buyer Insight Report backs this up.

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Topics: awards, reputation management, Top Rated Dealer

CarGurus UK Vehicle Availability Index & Insights report – March 2022

Posted by Kevin Roberts on April 6, 2022

The UK market saw a shift in March that was contrary to North American markets, with inventory levels improving for used, but due to an increase in inventory below the average listing price instead of above it.

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Topics: industry insights, trends, used vehicles, vehicle availability

How to use your Top-Rated Dealer Award to set your dealership apart

Posted by Meg Bernazzani on March 24, 2022

Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognising an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least five verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!

While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:

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Topics: awards, marketing tips, promotion, Top Rated Dealer

Just launched! Grow your audience and optimise performance with Facebook Display

Posted by Meg Bernazzani on March 22, 2022

As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of Facebook Display, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus buyers who are in-market for your vehicle, all while diversifying channels and maximising your efficiency.  

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Topics: display advertising, Facebook Display, marketing tips

And the winners are… Announcing the 2022 CarGurus Top-Rated Dealer Awards

Posted by Meg Bernazzani on March 9, 2022

Today’s the day! We’re thrilled to announce the winners of our 6th annual CarGurus Top-Rated Dealer Awards. Consumers left thousands of reviews on CarGurus last year — and these dealers rose to the top. Based on real reviews from car buyers across the country, winning dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021.

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Topics: awards, CarGurus news, Top Rated Dealer