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2021 Recap: most searched used vehicles in the UK, by region

Posted by Meg Bernazzani on January 24, 2022


Last year was a whirlwind for the auto industry, sparking new selling challenges for dealers to overcome. Most notably, it brought never-before-seen supply chain issues that caused stock shortages, record pricing, and more. Despite it all, consumer demand remained resilient, and buyers continued to search for popular vehicles on CarGurus.

To see how demand differed from region to region across the UK, we kept a pulse on used vehicle searches on CarGurus throughout the year. Our interactive map here breaks down the top 10 most-searched cars in each region for 2021.

Data from the Society of Motor Manufacturers and Traders (SMMT) showed the Ford Fiesta was the top used model in Q3 2021, so it’s no surprise that it was also one of the most-searched used vehicles on CarGurus in 11 out of 12 UK regions last year. Similarly, the Volkswagen Golf was also one of the top models according to SMMT, and it cracked the CarGurus top 10 in every region. Despite used average listings prices for both vehicles surging more than 30% over the year, according to CarGurus data, their popularity reigned among UK consumers.

Throughout 2021, affordable vehicles like the Nissan Qashqai and Ford Focus remained popular; however, UK buyers also showed strong interest in luxury brands. The Land Rover Range Rover Sport and BMW 3 Series were constants in the regional top 10 lists and saw small average listing price increases at 17% and 24%, respectively.

What does this mean for dealers?

Though used inventory levels are rising, staying on top of which vehicles are in demand in your region is crucial. View our interactive map to find out which vehicles UK buyers across the country are searching for, or use the Market Analysis tool in your Dealer Dashboard to identify the most popular vehicles in your local market. With a pulse on what car buyers want, you’ll be able to stock your forecourt with vehicles that will sell quickly and for maximum profit.