The CarGurus Dealer Blog – All Posts

Unlocking the basics of paid search

Managing the swing from PCP to PCH

Paid search metrics that matter: the value of VDP views and cost per VDP

Product update: connect your Instagram profile to your CarGurus account

Understanding the move from franchise holder to agency agreement

Dealer Spotlight: introducing Carbase and its ambitious plans to expand

Changing fuel policies create an uncertain market

6 questions to consider before renewing a lead provider

Announcing the 3rd annual UK Top Rated Dealer Awards

Dealer Spotlight: introducing Premier Car Supermarket and its path to growth

Dealers get the edge by going digital 

Paid search 101: 5 key components of paid search campaigns

Margins under pressure from stock shortages and prep costs

Paid search: a car dealer’s path to driving more sales

Finding and acquiring used stock in the right condition poses a challenge for UK dealers

Introducing CarGurus Paid Search for UK dealers

How 4 government trends are influencing car buying in the UK

5 ways to speed up your stock turn

A dealer’s guide to car photography

How to identify which customers are ready to buy again

The top 2018 UK used car searches on CarGurus, by region

Tracking the customer’s buying journey

CarGurus One Voice Report examines key issues dealers face in 2019

Dealer spotlight: using data to inform decisions

CarGurus’ 2018 in review: company milestones, dealer events, top content, and more

Updates to the Removed Listing Activity tab make attribution easier for dealers

5 tips for writing compelling copy for online automotive ads

CarGurus to acquire motoring website PistonHeads

Use CarGurus resources to connect with customers after their car purchase and stay top of mind

What sets great dealers apart: key website metrics to track

A bad online review can be a golden opportunity for a dealer to shine

What sets great car dealers apart: key metrics for e-newsletters

CarGurus announces UK Top Rated Dealers of 2018

Dealers who set SMART goals for digital marketing meet targets and drive growth

Research proves that timing is everything for successful dealers

How dealers can work with a marketing agency to tap into the digital market

Use persona marketing to fine tune messages and target buyers more effectively

Why all reviews deserve your attention

Technology is turning up the dial on driver comfort, convenience, and entertainment

Is your email marketing working? 5 key metrics you should be measuring

5 essential tips for effective email marketing

Text message marketing is simple and cost-effective—and car buyers love it

Used car sales dip—but dig deeper and there’s plenty dealers can do to buck the trend

Automation makes digital marketing easy and effective for forward-thinking dealers

Find the pricing sweet spot with new Pricing Tool updates

A leap in female car ownership offers new opportunities for dealers

Dealers who create content ramp up authority, trust, and sales

Become a mobile master

Using Google Analytics to drive more effective sales

Using data to refine your online ad strategy and target buyers more effectively

Measuring data makes for better ad campaigns—and more sales

How to convince your boss that your dealership needs to use CarGurus