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Alex Leifer

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Posts by Alex Leifer

Why all reviews deserve your attention

Posted by Alex Leifer on August 3, 2018

In today’s digital world, reviews are everywhere. Sites like Yelp and TripAdvisor, and even auto shopping sites like CarGurus give people an easy way to share their buying experiences—good and bad—with fellow shoppers. For consumers, reviews provide the transparency they need to make informed buying decisions.

But reviews aren’t just about customer satisfaction. Your dealership can leverage them as a powerful marketing tool to drive customers to your dealership. In order to use them to your advantage though, you need to start paying attention—and responding—to them.

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Topics: reputation management, reviews