Beth Burke

Avatar

Posts by Beth Burke

CarGurus announces sponsorship of The Simpsons on Channel 4

Posted by Beth Burke on September 24, 2020

We’re excited to share that we’ll be sponsoring “The Simpsons” on Channel 4 in the UK this autumn. The campaign will help drive consumer awareness for CarGurus and send more car buyers to our dealership customers. CarGurus will be featured in four adverts throughout each show through the end of October, reaching a projected 335,000 viewers each episode.

Read more
Topics: CarGurus news, The Simpsons

Data shows CarGurus leads convert into appointments at best-in-class levels

Posted by Beth Burke on September 21, 2020

CarGurus is partnering with Calldrip, a provider of lead management software focused on speed of response, to help our dealer partners connect with more customers and close more deals. In the first half of 2020, Calldrip shared anonymous email lead data with CarGurus from 29 mutual dealerships. The goal was to understand how CarGurus email leads with contact information compared to the classified market on a variety of key sales metrics, including:

Read more
Topics: calldrip, CarGurus news, IMV

Highly requested features added to the Market Analysis tool

Posted by Beth Burke on August 24, 2020

The CarGurus Market Analysis tool has been relaunched with exclusive new data and dealer-requested improvements. Market Analysis insights are driven by buyer searches and monthly trends to help you make informed stock acquisition and marketing decisions.

Read more
Topics: cargurus customers, market analysis tool

Discover how CarGurus’ commitment to transparency has helped drive success for Jardine Motor Group

Posted by Beth Burke on August 14, 2020

In this video, Jardine Motor Group’s Market Area Director, Kenny Mark discusses:

  • How the CarGurus platform enables more transparent communication 
  • How they leverage the Pricing Tool to act fast and stay competitive 
  • How CarGurus has become their leading source of used car enquiries for Jaguar Land Rover
Read more
Topics: customer success story, Pricing Tool, transparency

3 ways car dealers are using technology to meet car buyers’ changing expectations

Posted by Beth Burke on August 13, 2020

A recent CarGurus survey of 1,104 car buyers showed that consumer sentiment towards the dealership experience has shifted significantly as a result of COVID-19, with many buyers understandably hesitant to visit dealerships in person anytime soon. To adapt to this sudden shift in shopping behaviour, dealers are adopting new technologies, particularly in three key areas:

Read more
Topics: consumer sentiment, contactless services, industry insights, technology

COVID-19 Follow-up study offers a glimpse into the new normal of car shopping

Posted by Beth Burke on July 21, 2020

As a follow-up to the Consumer Sentiment Study we presented in April, CarGurus surveyed an additional 1,104 buyers in June to see how their feelings toward car shopping have changed during the pandemic. Overall, the study shows that despite lingering near-term delays in car purchases, most sales are not expected to be lost in the long term. Here are the key takeaways for dealers – or you can read the full report here.

Read more
Topics: CarGurus data, consumer sentiment, covid-19, Driving Difference