Beth Burke
Posts by Beth Burke
Most searched used vehicles of Q1 2022, according to CarGurus data
As global inventory shortages linger with no definitive end in sight, we decided to dig into our search data from the first quarter of 2022 to see what’s trending among buyers in the UK. In particular, we looked at which used makes and models were the most searched on CarGurus in 12 UK regions.
Just launched! CarGurus’ second annual Buyer Insight Report
It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the second year in a row, CarGurus analysed the path to purchase of more than 1,500 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever before in our CarGurus 2022 Buyer Insight Report.
Partner focus with Perrys
For Darren Ardron, Group Managing Director at Perrys, taking a digital-first approach to car sales has been critical to their success, particularly in recent months. Watch this video to hear Darren explain how CarGurus’s dynamic platform and strong customer service has helped take Perrys to the next level.
Exploring the next generation of car buyers in the UK
Earlier this year, CarGurus released its inaugural Buyer Insight Report in the UK, which analysed the digital purchase paths of more than 1,500 buyers. To provide more insights into the mindset of the next generation of car buyers, we dug into the data to explore the differences among younger car buyers (Gen Z and Millennials) and more seasoned car buyers (Gen X and Boomers).1 The key takeaway? Younger car buyers are more brand-open and less certain about major decisions, which results in a higher likelihood that they take their time and compare their options to find the best deal possible.
New CarGurus research shows increasing buyer openness towards EVs
Electric vehicles pose a big opportunity for the automotive industry, particularly in the United Kingdom where we’re seeing more rapid adoption compared to the US and Canadian markets. In February, CarGurus surveyed 1,005 car owners in the UK on their sentiments towards electric vehicles. Overall, two-thirds of consumers plan to own an electric vehicle in the next decade. While Tesla is the trusted leader in tech development, other brands have won higher purchase consideration among buyers.
In this emerging space, buyers are excited by the possibilities and less brand loyal so there are opportunities for more competitors to disrupt the market and for dealers to get ahead of the demand curve. Below we’ve highlighted four key takeaways as well as recommendations for dealerships on how to act on these evolving EV trends and preferences. To view the full results, download the CarGurus 2021 Electric Vehicle Report.
New CarGurus Buyer Insight Report shows significant consumer trends
What goes into the path to purchase for the average car buyer? What happens when a global pandemic disrupts the auto industry?
At a time when dealers must adapt and evolve their marketing and selling processes in order to succeed, these questions are crucial. The inaugural CarGurus 2021 Buyer Insight Report for the United Kingdom, released today, aims to provide the answers. The report analyses the digital purchase paths of more than 1,500 buyers in the UK to give an in-depth look at today’s complex buying journey. Key findings include:
Going once, going twice… CarGurus’ virtual auction in support of automotive charity Ben ends this week
Last week at Navigate, CarGurus’ second annual automotive conference, we launched a virtual auction to raise money for Ben. At the heart of our partnership with Ben is a shared desire to raise awareness of mental health and wellbeing challenges in the automotive industry, and to provide resources to help people manage through the trying times the industry faces in light of the COVID-19 pandemic.
CarGurus announces sponsorship of The Simpsons on Channel 4
We’re excited to share that we’ll be sponsoring “The Simpsons” on Channel 4 in the UK this autumn. The campaign will help drive consumer awareness for CarGurus and send more car buyers to our dealership customers. CarGurus will be featured in four adverts throughout each show through the end of October, reaching a projected 335,000 viewers each episode.
Data shows CarGurus leads convert into appointments at best-in-class levels
CarGurus is partnering with Calldrip, a provider of lead management software focused on speed of response, to help our dealer partners connect with more customers and close more deals. In the first half of 2020, Calldrip shared anonymous email lead data with CarGurus from 29 mutual dealerships. The goal was to understand how CarGurus email leads with contact information compared to the classified market on a variety of key sales metrics, including:
