Posts by Beth Burke
For Darren Ardron, Group Managing Director at Perrys, taking a digital-first approach to car sales has been critical to their success, particularly in recent months. Watch this video to hear Darren explain how CarGurus’s dynamic platform and strong customer service has helped take Perrys to the next level.
Earlier this year, CarGurus released its inaugural Buyer Insight Report in the UK, which analysed the digital purchase paths of more than 1,500 buyers. To provide more insights into the mindset of the next generation of car buyers, we dug into the data to explore the differences among younger car buyers (Gen Z and Millennials) and more seasoned car buyers (Gen X and Boomers).1 The key takeaway? Younger car buyers are more brand-open and less certain about major decisions, which results in a higher likelihood that they take their time and compare their options to find the best deal possible.
Electric vehicles pose a big opportunity for the automotive industry, particularly in the United Kingdom where we’re seeing more rapid adoption compared to the US and Canadian markets. In February, CarGurus surveyed 1,005 car owners in the UK on their sentiments towards electric vehicles. Overall, two-thirds of consumers plan to own an electric vehicle in the next decade. While Tesla is the trusted leader in tech development, other brands have won higher purchase consideration among buyers.
In this emerging space, buyers are excited by the possibilities and less brand loyal so there are opportunities for more competitors to disrupt the market and for dealers to get ahead of the demand curve. Below we’ve highlighted four key takeaways as well as recommendations for dealerships on how to act on these evolving EV trends and preferences. To view the full results, download the CarGurus 2021 Electric Vehicle Report.
What goes into the path to purchase for the average car buyer? What happens when a global pandemic disrupts the auto industry?
At a time when dealers must adapt and evolve their marketing and selling processes in order to succeed, these questions are crucial. The inaugural CarGurus 2021 Buyer Insight Report for the United Kingdom, released today, aims to provide the answers. The report analyses the digital purchase paths of more than 1,500 buyers in the UK to give an in-depth look at today’s complex buying journey. Key findings include:
Going once, going twice… CarGurus’ virtual auction in support of automotive charity Ben ends this week
Last week at Navigate, CarGurus’ second annual automotive conference, we launched a virtual auction to raise money for Ben. At the heart of our partnership with Ben is a shared desire to raise awareness of mental health and wellbeing challenges in the automotive industry, and to provide resources to help people manage through the trying times the industry faces in light of the COVID-19 pandemic.
We’re excited to share that we’ll be sponsoring “The Simpsons” on Channel 4 in the UK this autumn. The campaign will help drive consumer awareness for CarGurus and send more car buyers to our dealership customers. CarGurus will be featured in four adverts throughout each show through the end of October, reaching a projected 335,000 viewers each episode.
CarGurus is partnering with Calldrip, a provider of lead management software focused on speed of response, to help our dealer partners connect with more customers and close more deals. In the first half of 2020, Calldrip shared anonymous email lead data with CarGurus from 29 mutual dealerships. The goal was to understand how CarGurus email leads with contact information compared to the classified market on a variety of key sales metrics, including:
In this video, Jardine Motor Group’s Market Area Director, Kenny Mark discusses:
- How the CarGurus platform enables more transparent communication
- How they leverage the Pricing Tool to act fast and stay competitive
- How CarGurus has become their leading source of used car enquiries for Jaguar Land Rover
A recent CarGurus survey of 1,104 car buyers showed that consumer sentiment towards the dealership experience has shifted significantly as a result of COVID-19, with many buyers understandably hesitant to visit dealerships in person anytime soon. To adapt to this sudden shift in shopping behaviour, dealers are adopting new technologies, particularly in three key areas: