Posts by Beth Burke
We’re excited to share that we’ll be sponsoring “The Simpsons” on Channel 4 in the UK this autumn. The campaign will help drive consumer awareness for CarGurus and send more car buyers to our dealership customers. CarGurus will be featured in four adverts throughout each show through the end of October, reaching a projected 335,000 viewers each episode.
CarGurus is partnering with Calldrip, a provider of lead management software focused on speed of response, to help our dealer partners connect with more customers and close more deals. In the first half of 2020, Calldrip shared anonymous email lead data with CarGurus from 29 mutual dealerships. The goal was to understand how CarGurus email leads with contact information compared to the classified market on a variety of key sales metrics, including:
In this video, Jardine Motor Group’s Market Area Director, Kenny Mark discusses:
- How the CarGurus platform enables more transparent communication
- How they leverage the Pricing Tool to act fast and stay competitive
- How CarGurus has become their leading source of used car enquiries for Jaguar Land Rover
A recent CarGurus survey of 1,104 car buyers showed that consumer sentiment towards the dealership experience has shifted significantly as a result of COVID-19, with many buyers understandably hesitant to visit dealerships in person anytime soon. To adapt to this sudden shift in shopping behaviour, dealers are adopting new technologies, particularly in three key areas:
As a follow-up to the Consumer Sentiment Study we presented in April, CarGurus surveyed an additional 1,104 buyers in June to see how their feelings toward car shopping have changed during the pandemic. Overall, the study shows that despite lingering near-term delays in car purchases, most sales are not expected to be lost in the long term. Here are the key takeaways for dealers – or you can read the full report here.