Posts by Meg Bernazzani
CarGurus recently released the results from its annual survey of automobile owners on their sentiments toward electric vehicles (EVs). It’s the second year the online survey has been conducted, and the results show that interest in EVs fell year over year, though openness varies by age.
Read on for the key findings from the CarGurus 2022 Electric Vehicle Study.
It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever walking onto the forecourt.
At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from the CarGurus 2022 Buyer Insight Report backs this up.
Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognising an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least five verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!
While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:
As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of Facebook Display, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus buyers who are in-market for your vehicle, all while diversifying channels and maximising your efficiency.
Today’s the day! We’re thrilled to announce the winners of our 6th annual CarGurus Top-Rated Dealer Awards. Consumers left thousands of reviews on CarGurus last year — and these dealers rose to the top. Based on real reviews from car buyers across the country, winning dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021.
As we’ve shared in the monthly CarGurus Vehicle Availability Index & Insights reports, the road to a new normal when it comes to inventory and pricing dynamics is likely to be a long journey with plenty more twists and turns along the way. Most recently, we examined average listing prices for the most popular vehicles in the UK, and industry publications like MotorTrader, The Daily Mail, Car Dealer Magazine, and more are taking note. They dug into our data to provide more insight for dealers — check out the articles below:
Last year was a whirlwind for the auto industry, sparking new selling challenges for dealers to overcome. Most notably, it brought never-before-seen supply chain issues that caused stock shortages, record pricing, and more. Despite it all, consumer demand remained resilient, and buyers continued to search for popular vehicles on CarGurus.
To see how demand differed from region to region across the UK, we kept a pulse on used vehicle searches on CarGurus throughout the year. Our interactive map here breaks down the top 10 most-searched cars in each region for 2021.
If you’ve purchased pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging buyers and, ultimately, converting them. And for a process where over half of buyers start undecided about make (53%) and model (57%), it’s crucial that you (or the photographer you hire!) take numerous high-quality photos for every vehicle on your forecourt. Excellent photographs will capture the attention of more low-funnel buyers, ensuring you don’t miss out on online leads.
So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.
The auto industry has endured tremendous changes over the past two years as the world continues to deal with the impact of the COVID-19 pandemic. However, for many dealers, 2021 was a year of recovery, profitability, and hope. And at CarGurus, we also accomplished a lot in 2021, and we’re excited about the future of our industry and our continued commitment to supporting you and your business.
We took a moment to reflect on the year—here are some of the defining highlights.