Meg Bernazzani

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Posts by Meg Bernazzani

Highlights from Navigate ’20

Posted by Meg Bernazzani on October 29, 2020

And just like that, CarGurus’ second annual Navigate automotive conference has come to an end. During a year that’s been anything but normal, it was great to have more than 700 dealers and industry partners from the US, UK, and CA come together to share ideas and strategies for growing their businesses during this unique time. To everyone who attended this year’s event—thank you, and we hope to see you in person next year!

In the meantime, here are a few of the key themes from the event:

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Topics: CarGurus news, Navigate

Last chance! Don’t miss out on access to Navigate sessions

Posted by Meg Bernazzani on October 23, 2020

Don’t miss Navigate, CarGurus second annual automotive conference, coming straight to you virtually on 26-27 October. We’re gearing up for an amazing two days filled with fresh approaches, the latest industry trends, and speakers you won’t hear anywhere else. Can’t attend live? No problem. Register today to get access to all the sessions next week, so you can watch at your own pace.

See what’s in store:

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Topics: CarGurus news, Navigate

New Navigate session announced: hear how to accelerate your digital growth from Facebook

Posted by Meg Bernazzani on October 22, 2020

Last year, CarGurus introduced the world to a new kind of automotive conference: Navigate. This year, we’re going virtual—and it’s less than a week away!

We’ve got an exceptional agenda planned, and we’re thrilled to announce the latest session at Navigate:

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Topics: CarGurus news, Facebook, Navigate

What to expect at Navigate: full agenda revealed!

Posted by Meg Bernazzani on October 7, 2020

We hope you have your calendars marked for Navigate, CarGurus’ second annual automotive conference, on 26-27 October. This year, the event has been reimagined: it will be held virtually and for free!

We’ve got an outstanding agenda planned—there’s sure to be something for everyone, from dealership owners and GMs to sales staff and marketing managers. With so much to experience at Navigate, we’ve highlighted some of the sessions you won’t want to miss below.

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Topics: CarGurus news, Navigate

Announcing the winners of CarGurus’ Driving Difference contest

Posted by Meg Bernazzani on September 30, 2020

Dealers have always been known for their charitable giving, partnering with food pantries, sponsoring local soccer teams, and most recently supporting hospital staff and front-line workers. Last month, we launched our Driving Difference contest as a way to celebrate and reward those helping out in their communities. We asked dealers to share on social media what they’ve been doing to spread positivity and use #DrivingDifference. We received entries from dealers across the country and, after weeks of anticipation, we are thrilled to announce our winners!

The winners of the £1,000 prize were selected by a panel of judges based on factors like the impact of their work and creativity. Check out the winners and their entries below:

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Topics: #drivingdifference, CarGurus news, Driving Difference

Peter Sheahan to share innovative strategies for growth at Navigate ‘20

Posted by Meg Bernazzani on September 28, 2020

This October, hundreds of dealers, partners, and industry experts from around the globe will join us virtually for CarGurus’ second annual Navigate conference. The two-day, online event will be packed with a variety of valuable presentations and workshops, including a captivating keynote session from Peter Sheahan, Founder and CEO of Karrikins Group.

Peter and his team at Karrikins Group have worked with some of the world’s most recognisable brands, including Apple, Goldman Sachs, Microsoft, Hyundai, IBM, Pfizer, Wells Fargo, and Cardinal Health, helping them accelerate growth and transformation within their business. He’s established himself across the world for his innovative business thinking and thought leadership.

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Topics: CarGurus news, Navigate

Navigate is back—and it’s going virtual!

Posted by Meg Bernazzani on September 14, 2020

Last year, CarGurus introduced the world to a new kind of automotive conference: Navigate. This year, we’re bringing it back—but it’s going virtual! Your safety is our priority, so we’re sharing all the information you need to adapt to today’s rapidly shifting landscape right to you online this year. Navigate will take place over the course of two days: 26-27 October 2020. You can still expect an all-star lineup of industry gurus, tech experts, and in-depth workshops you won’t get anywhere else.

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Topics: CarGurus news, Navigate

Adapting to changing consumer preferences in today’s unique selling environment

Posted by Meg Bernazzani on August 20, 2020

Before the COVID-19 pandemic hit, car dealers were already facing questions about what the future of the industry would look like. With consumers’ preferences changing and advancements in digital retailing strategies continuing to be made, many have been at least starting to think about tactics like online financing and home delivery. But the current health crisis has accelerated many of these trends, and today’s dealers must adapt to a new normal.

Like most businesses across the country, dealers have been taking more proactive steps to ensure consumers’ safety at the dealership, rearranging showroom layouts to support social distancing, increasing cleaning measures, and more. According to CarGurus COVID-19 Sentiment Study, among current prospective buyers, top expectations for dealer visits to purchase or service a vehicle include:

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Topics: consumer sentiment, covid-19, industry insights

Stressed, but saving: understanding the pandemic’s impact on consumers’ needs for financing

Posted by Meg Bernazzani on August 12, 2020

Whether it’s due to a vehicle breaking down, a new commute, a growing family, or any number of reasons, a vehicle purchase is essential for many. That’s held true even during the current health crisis: 64% of those planning to buy this year cited the purchase as necessary, according to the CarGurus COVID-19 Sentiment Study in April. However, months later and our follow-up study found that 43% of car buyers aren’t as confident in their ability to afford a vehicle as a result of the pandemic.

With consumers’ dwindling confidence, demand for financing is increasing. Before the pandemic, 40% of car buyers planned to finance their purchase. Now, 51% plan to or have already done so. Additionally, over one-third of those considering financing lost confidence in their ability to get approved (37%) and the financing rate they’d expect (37%).

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Topics: consumer sentiment, financing, industry insights

CarGurus study finds vehicles are more vital than ever to today’s consumers

Posted by Meg Bernazzani on August 10, 2020

As consumers emerge from lockdown, change travel plans, and reconsider what mobility will look like in the long-term, vehicles are becoming even more vital to everyday life, according to our latest COVID-19 Sentiment Study in the UK. In fact, more than a third (34%) of those surveyed said they expect to use their car more going forward than before the pandemic.

In the near-term, 38% of respondents say they see their car as an escape or for fun. Additionally, 42% say they expect to use their car for more road trips or longer drives, while 66% of those planning to travel this year say they intend to drive, rather than fly, for at least one trip.

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Topics: consumer sentiment, covid-19, industry insights