Posts by Meg Bernazzani
Although the rollercoaster of 2021 continues, dealerships have adapted, selling cars to the plethora of car buyers still searching for and researching vehicles online. But as global inventory shortages persist, we decided to dig into our search data from the second quarter of 2021 to see how buyers’ searches have changed since the beginning of the year. In particular, we looked at which used makes and models were the most searched on CarGurus in 12 UK regions.
The CarGurus Product teams have been hard at work, continuing to build new features and product enhancements that give our dealer partners more of what they need to succeed. Here is the latest CarGurus product improvement launching next week.
Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas holiday, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.
Google reviews appear directly in search results and Maps listings. These ratings are therefore front and centre when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.
Consumers are more excited about driving assistance features than self-driving cars, according to new CarGurus research
For several years, CarGurus has surveyed US consumers on their attitudes toward autonomous vehicles (AVs). This year, we also checked in with UK consumers to get their sentiments on the topic. The results? More people are concerned about AVs than excited for them. According to buyers, they’re a huge leap in technology, but the majority aren’t convinced the pros outweigh the cons, especially concerning safety.
Here, we break down four key findings from our Self-Driving Vehicle Sentiment Survey conducted in April and what they mean for dealers.
Facebook recently announced that, as of 13 September 2021, they will be removing the ability for dealers to automatically display their stock via feeds onto Marketplace, including the Marketplace homepage, category pages, browse experience, and search results. The change comes as Facebook shifts its focus away from dealers and onto consumer engagement, putting a bigger emphasis on online transactions for smaller, day-to-day consumer goods, like clothing and used furniture.
While updates to Facebook are nothing new for car dealers, we want to help you get ahead of the latest change. Read on to understand what these changes mean for your dealership.
At CarGurus, we’re always looking for new ways to send even more buyers to your vehicles. That’s why we’re delighted to announce two exciting new initiatives that our team has been working on to further increase brand awareness and buyer engagement. In combination with pent-up demand continuing to flood the market, these efforts will help drive more leads and sales to your dealership.
In a recent blog post, we discussed some of the challenges expected to hinder new car supply in the coming months, from microchip and rubber shortages to the ongoing Brexit implications. After more than a year of enduring the Covid pandemic, it looks as though there could still be some rocky waters to come in the months ahead.
From a dealer’s perspective, that makes now a prime time to review the fixed ops side of the business and look for opportunities for growth. When the going gets tough on the sales floor, it’s the service and parts departments that can keep profits flowing and dealerships afloat. But thanks to the new service standards forced by Covid that have become part of everyday life, the post-pandemic customer is going to have an entirely new set of expectations.
Here’s a checklist to help ensure your dealership’s fixed ops systems and workflows are optimised to attract business and meet the demands of today’s customers.
3 Supply concerns troubling the auto industry in the UK – and how to keep them from impacting the car buying experience
The Covid pandemic remains top of mind for most people in the UK as infections continue to spread. However, car dealers have been allowed to reopen as of April, customers are once again able to browse showrooms in person, and demand has surged for vehicles in the UK.
Even with optimism growing, several issues threaten the stability of the new vehicle market in the UK in the coming months though. Since it pays to be prepared, here’s a look at the anticipated supply concerns for the UK auto industry.
You spoke, and we listened! Due to popular dealer feedback, the CarGurus Pricing Tool is now on mobile.
You can easily edit trim and options, publish prices, and review your stock from anywhere. Watch the video above to see how you can use this tool without being tied to your desk.
To use dealer tools on mobile: open the CarGurus website or app on your phone and log in with your CarGurus Dealer Dashboard login information.
It’s no secret that today’s buyers use the internet to inform their purchases. With so many resources available, digital makes it easy to research makes and models and compare prices. But it’s not just about price: almost two-thirds (62%) of buyers won’t contact a dealer before checking their reviews, according to a CarGurus consumer poll. That’s because reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever setting foot on the lot.
Not only do reviews give buyers the transparency they crave, helping them choose one dealership over another, but they also benefit you, the dealer. CarGurus dealers with a 4-star average rating or better receive over 50% more connections per vehicle than dealers with a 1-star average rating. Plus, a stellar reputation will help you earn the prestigious CarGurus Top Rated Dealer Award, which helps you bolster a cycle of trust and transparency between your dealership, existing customers, and in-market car buyers.
Luckily, there’s a lot you can do to grow your reputation online. Here are some simple tips for managing your reputation and building trust in your dealership.