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Sarah Pekala


Posts by Sarah Pekala

Back to business: Car sales and service sanitation precautions to take

Posted by Sarah Pekala on May 18, 2020

On the heels of Boris Johnson’s announced plans for reopening Britain, many auto dealers are thinking about what reopening will be like. Since the COVID-19 virus can survive on many types of surfaces, concerns about transmission has set new expectations for car cleanliness. As you get ready to get back to work, your customers expect a different kind of safety protocol for disinfecting cars—whether it’s for test drives or service appointments—and interacting with the public. So it’s important that you clearly communicate the steps you’re taking to keep them safe.

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Topics: best practices, covid-19, digital marketing

How CarGurus is driving buyer engagement with Contactless Services

Posted by Sarah Pekala on May 8, 2020

We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.


We’ve added an onsite banner on that promotes safer buying with CarGurus. Buyers will also see an expandable modal window on the homepage explaining the new filters and what they mean.

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Topics: CarGurus news, covid-19, product updates

Continued innovation at CarGurus through COVID-19

Posted by Sarah Pekala on April 24, 2020

While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

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Topics: CarGurus news, covid-19, Pricing Tool, product updates, Remote Sales

Selling cars remotely? New CarGurus feature lets you highlight your contactless services

Posted by Sarah Pekala on April 15, 2020

As of October 2021, “Contactless services” as a filter is being phased out, and “Home Delivery” will be included in the new “How to shop” SRP filter and on VDPs.

The COVID-19 pandemic is rapidly reshaping our daily lives and we continue to be impressed by the creative ways our dealer partners are evolving their businesses in this new environment. Now, more than ever, our Engineering and Product teams at CarGurus are working hard to develop products to support dealers and continue connecting them with buyers.

Starting this week, CarGurus customers can highlight any contactless services that their dealership is offering directly on CarGurus. Buyers can filter their search results based on five contactless services:

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Topics: CarGurus news, covid-19, product updates

Mental health resources for coping with coronavirus stress

Posted by Sarah Pekala on April 8, 2020

The outbreak of COVID-19 has had an unprecedented effect on the world. Along with managing the changes to our daily lives, stress and anxiety about the virus can have a negative impact on our mental and physical health.

Here’s a list of coping strategies that have helped us manage the day-to-day of these uncertain times:

  • Stay connected: Today’s technology makes it easy to stay in touch with loved ones. From FaceTime to Zoom calls, the resources for face to face are endless.
  • …But not too connected: While it is important to keep up to date on the news and daily coronavirus developments, limiting your daily consumption can help protect your mental health.
  • Self-care: Taking care of yourself is key to making it through social distancing, quarantining, lockdowns, and life! While many may have had their daily routines flipped on their head, attempting to maintain a sense of normalcy or routine can aid in reducing stress.

During a time of global pandemic, it is important that we manage our expectations and be kind with ourselves and others. The entire CarGurus team is here to support you. We’ve compiled a list of resources to provide helpful tips, reliable information, and stress-free, fun ways to pass the time.

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Topics: covid-19, stress management

CarGurus Search Results Page gets a new look

Posted by Sarah Pekala on April 6, 2020

We know this is a challenging time for car dealers across the UK and we hope you are staying safe as we try to help you and your business as best we can. In addition to offering dealers 50% off May subscriptions, our engineers are working around the clock to test improvements we can make to, so that when you return to regular business, our platform is optimised to help you sell more cars.

One of those improvements is a new look to Search Results Page (SRP) that successfully improved buyer engagement when tested in January and February. You’ll benefit from more unique buyer interactions. The new layout improves the likelihood that a buyer submits a leadresulting in more leads from more buyers.

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Topics: CarGurus news, product updates

How to leverage your Top Rated Dealer status all year long

Posted by Sarah Pekala on April 1, 2020

The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:

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Topics: CarGurus news, marketing tips, Top Rated Dealer

3 ways to build trust through shopper reviews: Top Rated Dealer 2020

Posted by Sarah Pekala on March 17, 2020

Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, automotive shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.

The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:

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Topics: CarGurus news, marketing tips, Top Rated Dealer

Announcing the 4th annual 2020 Top Rated Dealer awards

Posted by Sarah Pekala on March 3, 2020

Congratulations to all the dealers recognised as winners of the 4th annual CarGurus Top Rated Dealer Awards! Based on real car shoppers’ reviews, this award celebrates an exclusive group of car dealers for their exceptional service and commitment to customer satisfaction. Each dealer in this group had an average dealer rating of 4.5 stars or higher in 2019.

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Topics: CarGurus news

One Voice Report: Lead attribution still a headache for car dealers

Posted by Sarah Pekala on February 26, 2020

For those retailers digitally managing leads and tracking attribution, there’s a broad spread of options being employed. Believe it or not, more than a quarter of used car dealers are still using paper-based systems to manage leads. Built around a survey of more than 700 independent and franchised used car dealers and our annual Dealer Council meeting, the second-annual CarGurus One Voice Report examines the lead management challenge and how dealers are coping.

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Topics: Attribution, digital marketing, industry insights, trends