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CarGurus to acquire motoring website PistonHeads

Posted by Wendy Harris on December 4, 2018

Exciting acquisition will expand our audience for UK dealers!

Dear valued dealer community,

Today we announced that CarGurus has agreed to buy the motoring website PistonHeads from Haymarket Media Group. The acquisition is another step in our plans to accelerate growth and expand our consumer audience here in the UK.

PistonHeads has built one of the UK’s most trusted and influential digital motoring brands, and we see it as a perfect fit with our own customer-centric model and pioneering ethos. We look forward to applying our technology expertise to unleash the full potential of the PistonHeads platform, while staying true to what makes the brand so special to millions of motoring enthusiasts and shoppers in the UK.

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Topics: CarGurus news