2018 was a banner year for us here at CarGurus: we announced the launch of our first TV advert, our Gurus held and attended dealer events across the country, and we published lots of new content to help you sell more cars.
We took a moment to reflect on everything we did in 2018, and here are some of the highlights.
CarGurus hit new milestones
We shared our plans to acquire motoring website PistonHeads, and we announced the launch of our inaugural national TV advertising campaign in an effort to expand our consumer audience in the UK. Check out the advert below:
We held and attended events all over the country
From the Goodwood Festival of Speed and Wimbledon to CDX ’18, SMB Dealer Council, CarGurus’ own Dealer Council, and more, we travelled all over to reach our dealers—and we can’t wait to do it all again in 2019.
We launched valuable content for you
We released research, testimonials, templates, and more on our recently redesigned Dealer Resource Centre. These were some of your favourites:
- Ford of Winsford video testimonial
- 2018 CarGurus Audience Profile
- Google Analytics Resource Centre
- Imperial Car Supermarkets video testimonial
- …and more!
Product updates and releases
You asked for new features and product updates—and we answered! In 2018, we updated the Pricing Tool to make it easy to see exactly what it would take to make a vehicle a Great, Good, or Fair Deal. We also added postal code matching and more lead details on the Removed Listings Activity tab to help dealers with attribution. Other updates and releases included the addition of feed splitting, CRM/LMS integrations for lead delivery, and Dealer Badges.
Don’t want to miss out on what’s in store for 2019? Reach out to your rep today and make sure your dealership is set up for success.