We’re excited to share that we’ll be sponsoring “The Simpsons” on Channel 4 in the UK this autumn. The campaign will help drive consumer awareness for CarGurus and send more car buyers to our dealership customers. CarGurus will be featured in four adverts throughout each show through the end of October, reaching a projected 335,000 viewers each episode.
Our Chief Marketing Officer, Sarah Welch, says: “We want CarGurus UK to be top of mind for car buyers, and campaigns like this sponsorship of ‘The Simpsons’ help us to engage with consumers and demonstrate why CarGurus is such an exceptional place to find great deals from top rated dealers. CarGurus continues to grow in the UK, and we are committed to building on that momentum to attract even more consumers to our unique marketplace and drive value for dealers that list their vehicles on our site.”
If you tune in to The Simpsons this autumn, let us know if see our adverts!
More about the sponsorship can be found in the press release.