CarGurus exec shares with AM-Online tips for positioning your dealership for success

In a recent AM-Online opinion piece, Wendy Harris, SVP of Sales and Managing Director at CarGurus, shared key learnings from the past year and explained how dealers can adjust their business practices accordingly to set themselves up for future success. In her article, she talks about:

• The importance of adapting to changing buyer preferences and behaviours
• What to look at when figuring out how to allocate your marketing budget
• Why thoughtful lead management is crucial to capitalizing on pent-up demand

Read the full AM-Online article here.