We know this is a challenging time for car dealers across the UK and we hope you are staying safe as we try to help you and your business as best we can. In addition to offering dealers 50% off May subscriptions, our engineers are working around the clock to test improvements we can make to CarGurus.co.uk, so that when you return to regular business, our platform is optimised to help you sell more cars.
One of those improvements is a new look to CarGurus.co.uk Search Results Page (SRP) that successfully improved buyer engagement when tested in January and February. You’ll benefit from more unique buyer interactions. The new layout improves the likelihood that a buyer submits a lead—resulting in more leads from more buyers.
What does it look like?
What changes will I see?
Search results are now shown in tiles, allowing for larger photos, with lead and phone interactions directly from the SRP. This change is an update to the buyer experience on CarGurus.co.uk, so there will be no changes to your dealer dashboard or reporting. If you search for vehicles on desktop, you will recognise the new experience.
If you have any questions on this update, please reach out to your CarGurus account manager at 0808 164 5534, or feel free to respond to this email, even if it’s just to let us know how you are getting on We’re here to listen.