Introducing CarGurus Paid Search for UK dealers

Posted by Meg Bernazzani on April 3, 2019

We’re excited to announce the launch of CarGurus Paid Search, our new managed paid search solution. Through powerful machine learning, CarGurus Paid Search helps deliver ready-to-buy car shoppers to dealers’ own websites and drives more quality engagements by improving results from Google AdWords. It eliminates guesswork for dealers and delivers performance at scale.

Early beta testers have seen as much as a 32% percent lift in traffic driven to their own websites. Kim Chodha, Director at Sascron Car Supermarket, had this to say about the new solution: “We’re able to tap into CarGurus’ wealth of knowledge and expertise in search engine marketing, and have since increased traffic to our website by over 38% and quality leads by 50%. It’s a game changer.”

Dealerships using CarGurus Paid Search will benefit from:

  • Inventory-based dynamic ads that update automatically
  • Algorithmic bidding strategies and automatic optimisations that save time and money
  • Advantage of scale with an average of 1 million keywords per account
  • Dedicated account management by CarGurus’ Google-certified Digital Consultants

Want to try this game-changing solution at your own dealership? Read the full press release to learn more or contact us today.

Topics: CarGurus news, CarGurus Paid Search, paid search, search engine marketing, SEM