Introducing WhatsApp integration: connect with more buyers quickly and efficiently

Posted by Meg Bernazzani on July 15, 2020

As dealerships continue to adapt to a new normal, our focus remains helping dealers connect with buyers quickly and efficiently. That’s why we’re excited to announce the launch of our new integration with WhatsApp, the popular social messaging app.

The integration of WhatsApp to the CarGurus platform is especially impactful for dealers because it delivers a better experience for car buyers, who benefit from increased convenience and faster response times to their enquiries. For dealers, these advantages have led to 10% week-on-week growth of lead volume via WhatsApp.

Additional benefits of using WhatsApp include:

  • Increased lead volume from low-funnel buyers
  • Real-time follow up to inbound leads
  • More free time to respond to emails, answer phone calls, or manage walk-in customers
  • Increased customer loyalty when a buyer adds you as a contact

How it works

Much like our existing Managed Text and Chat functionality, CarGurus messaging experts will handle all leads that come in through WhatsApp and answer any questions on behalf of the dealership. We’ll deliver all of the lead information straight to the dealer’s CRM system or specified inbox. Dealers will also get a full transcript of each conversation so they can effectively manage the customer’s onward car buying journey.

We’ve always believed that dealers win with CarGurus because CarGurus wins with consumers, and our integration with WhatsApp only makes this clearer.

Want to learn more? Check out the one-pager here or contact your CarGurus account rep on 0808 501 5678.

Topics: CarGurus news, product, whatsapp