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Just launched! Grow your audience and optimise performance with Facebook Display

Posted by Meg Bernazzani on March 22, 2022

As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of Facebook Display, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus buyers who are in-market for your vehicle, all while diversifying channels and maximising your efficiency.  

Our early dealer partners using Facebook Display have seen great success thus far, driving lower funnel leads to VDPs on their website. Below, we’re sharing everything you need to know about our new social retargeting product. 

Here’s how it works:

Facebook Display works by serving ads for your relevant stock on Facebook to shoppers who viewed your dealership’s CarGurus VDPs and similar VDPs. Put simply: 

  1. Buyers browse for vehicles on
  2. CarGurus’ recommendation engine determines the vehicle interest for each buyer based on key elements of the buyer’s searches
  3. CarGurus creates a dynamic ad featuring a vehicle from your available stock that best matches the buyer’s specific interests
  4. The ad is served on Facebook feeds of shoppers who saw your VDP and similar VDPs on CarGurus
  5. The ad directs the buyer to your website

The result is a high-quality lead from a consumer in the market for the actual vehicle you have in stock.  

What are the key benefits?

  • Extend your reach. Optimise performance by advertising to one of the top audiences of car buyers on Facebook, a high-performing social channel. 
  • Expand your audience. Conquest CarGurus buyers who are searching multiple times for similar vehicles to yours.  
  • Increase your website traffic. Convert consumers by sending them directly to your dealership website VDPs where there are no distractions or competitors.  

Ready to expand your online presence and beat out your local competition using Facebook Display? Get in touch with your account rep today on 0808 196 6952. 

Topics: display advertising, Facebook Display, marketing tips