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Just launched! Target ready-to-buy shoppers with specific stock categories with Highlight 

Posted by Meg Bernazzani on August 15, 2022

You asked, and we listened. Many of you have told us you want a way to promote your stock more strategically on CarGurus. Today, we’re launching Highlight, the latest solution in our suite of Listings products designed to help you reach more in-market buyers.  

Here’s everything you need to know about it. 

How it works:

Available to dealers on an Enhanced or above Listings package, Highlight helps you get more buyers on specific vehicles by featuring certain stock in more sponsored slots beyond the first page and further down the SRP. You can choose from four stock category-specific “Highlight Strategies” in your Dealer Dashboard:  

  • Aged Stock. Promote listings with the longest time on site. 
  • Approved Used Stock. Promote vehicles with proven value. 
  • Newest Model Year Stock. Promote your most recently produced used car stock. 
  • Qualified Stock. Promote your great, good, and fair deals.  

Key benefits:

For the first time, Highlight allows you to create a promotion strategy on CarGurus based on stock type and offers the following advantages:  

  • Strategically promote stock. Get more control over the vehicles that you promote, giving your selection an extra boost in visibility.  
  • Reach the most committed buyers. The lowest funnel buyers click through several SRPs to look for the right deal. 
  • Boost your exposure beyond the first page. Exclusive sponsored slots start at the top of the second SRP and every ten listings on mobile.  

For more information about Highlight, please visit our product website or to contact the CarGurus team, please call 0800 808 5557 or send us an enquiry.

Topics: CarGurus news, listings, product