Although the rollercoaster of 2021 continues, dealerships have adapted, selling cars to the plethora of car buyers still searching for and researching vehicles online. But as global inventory shortages persist, we decided to dig into our search data from the second quarter of 2021 to see how buyers’ searches have changed since the beginning of the year. In particular, we looked at which used makes and models were the most searched on CarGurus in 12 UK regions.
After analysing the data, we found that when it comes to sought-after vehicles, Land Rover remains a top brand. Its luxury sport utility vehicle, the Range Rover Sport, was in the top 10 most searched vehicles in every region, though it fell from the number one slot in several regions, including North East England, South East England, Yorkshire and the Humber, Scotland, and Wales.
On the other hand, the Nissan Qashqai gained ground in every region except Scotland. The Volkswagen Golf and Ford Fiesta also continued to be popular across the UK. While searches across the UK ranged from luxury vehicles to affordable subcompact cars, it seems many buyers are searching for more practical options now that we’re halfway through the year.
Wondering which vehicles are the most popular among UK car buyers? Check out our interactive map for a breakdown of the top 10 most searched for cars in each region on CarGurus. Whether you’re trying to determine which vehicles to stock on your lot or you just want to see what’s popular in your area, it’s a great place to start!