With a resolution to the ongoing global chip shortage unlikely in 2021, average listing prices have continued to increase as supply remains limited. Despite the steeper price tags, consumer demand for vehicles remains high. We decided to dig into our search data from last quarter to understand what impact high prices and limited vehicle availability have had on buyers’ searches.
The results were quite different from just six months ago when the Land Rover brand claimed top search rankings across most UK regions. Though demand remained high for Land Rovers, which the chip shortage has taken a heavy toll on, more affordable vehicles like the Nissan Qashqai and Volkswagen Golf took over the top spots throughout the UK. Similarly, Ford’s Focus and Fiesta models proved popular among UK buyers in all regions, except Northern Ireland and Greater London.
Buyers haven’t abandoned luxury vehicles, though. Across all 12 regions, both the Mercedes-Benz C-Class and E-Class models were in the top 10 most searched vehicles in all 12 regions. The BMW 3 Series was also highly sought after among buyers from Scotland to Greater London.
New on our map this quarter: the Honda CR-V. For the first time this year, the small SUV cracked the top 10 in several regions, including East of England, Greater London, and South East England.
To see which vehicles are the most popular among UK car buyers, check out our interactive map. It includes a breakdown of the top 10 most searched for used cars on CarGurus in every region. Whether you need help deciding which vehicles to stock on your forecourt or you just want to see what’s popular in your area, it’s a great place to start!