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Our commitment to UK dealers

Posted by Sarah Cunningham on April 15, 2020

CarGurus is committed to supporting our dealers in managing through COVID-19 and emerging strong from this crisis. That is why we were first to move in providing rate reductions, ahead of the other large UK automotive marketplace sites. It’s why we’re moving so quickly on product enhancements to enable our dealers to safely engage with buyers through “contactless” interactions to sell cars now and to build pipeline for the weeks ahead. And it’s why we will continue to focus on driving the strongest ROI for dealers vs. our competitors, because we know that now and as we all emerge out of this, dealers will need to get the most out of their marketing spend. 

We believe that CarGurus — with our disruptive, data-driven approach, distinct product offering, and efficient traffic acquisition strategy – is uniquely positioned to help dealers manage through this. As part of our commitment to supporting dealers, we’ve recently rolled out a number of new product enhancements including: 

  • Contactless” buying features to help both buyers and dealers navigate the current car shopping environment 
  • WhatsApp contact methods to continue to connect buyers and dealers on whatever method they prefer 
  • A new search page layout on desktop to improve the shopping experience and performance for dealers 

Although these times are challenging, we’re continuing to invest in growing the performance of our UK site and innovating through new features and functionality. We look forward to sharing continued product updates and delivering a strong ROI for your dealership in the coming months. 


Cautionary Language Concerning Forward-Looking Statements 

All statements contained in this blog posting other than statements of historical facts, including, without limitation, statements regarding: our business and global strategy; our market positioning; our ability to help our existing dealer customers and attract new dealer business; the value proposition of our products; our investments in site improvements and the success of new products and features; our ability to capitalize on international market opportunities in Canada and the UK; and other statements regarding our plans, prospects and expectations, are forward-looking statements. These statements are subject to a number of risks and uncertainties, which could cause them to differ materially from actual results. Information concerning those risks is available in the “Risk Factors” section of our Annual Report on Form 10-K, filed on February 14, 2020 with the U.S. Securities and Exchange Commission. We undertake no obligation to update forward-looking statements except as required by law.