Subscriptions discounts renewed once again for new lockdown

Posted by Jeremy Sacco on January 7, 2021

In what may seem like a bit of deja vu, the UK enters 2021 with another Covid-19 lockdown. We understand how challenging this is for dealers, and as a result, we’re reinstating a discount program for our customers – as we did in April, May, June and December.

This discount enables dealers to continue to engage with buyers via the CarGurus and PistonHeads platforms during the lockdown. On CarGurus, that includes driving contactless sales and delivery (“click and collect”) where allowed by Government restrictions.


  • We’re making all UK marketplace subscriptions free for the month of February.
  • Your subscription will still be active, your contract with us will remain effective, and you will continue to receive leads.
  • CarGurus will continue to offer subscribing dealers a free trial of our Area Boost product to expand the reach of vehicles available for delivery.

We hope you stay safe and that your business gets back to normal as quickly as possible.

Learn more in the Dealer Resource Centre, including how our Contactless Services options let you highlight the safety measures you’re taking to sell cars in today’s environment.

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2020 in review: product updates, support through Covid, top content, and more

Posted by Meg Bernazzani on December 22, 2020

As we all know, 2020 has been an unprecedented year that has challenged us in ways we never anticipated. Dealership shutdowns, economic uncertainty, and more—yet, our dealer partners have pressed on, demonstrating resilience in the face of extraordinary circumstances.

Despite today’s unique environment, we’ve all accomplished a lot, so we took a moment to reflect on everything that’s been done in 2020. Here are some of the highlights.

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Topics: CarGurus news, covid-19, Navigate, product updates, year in review

WATCH: Peter Sheahan shares growth strategies for dealers at Navigate ‘20

Posted by Meg Bernazzani on December 14, 2020

In October, business leader and author Peter Sheahan took the virtual stage at CarGurus Navigate to share his strategies for growth with dealers from around the world. In his presentation, How to Turn Challenge into Opportunity and Change into Competitive Advantage, Peter explained why it is crucial that dealers adapt and gave tips for navigating today’s challenging selling environment. In particular, he described three steps for a transformation journey that helps dealers accelerate growth in a disrupted world:

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Topics: coronavirus, covid-19, Navigate

3 Covid car shopping trends and what they mean for your dealership

Posted by Meg Bernazzani on December 9, 2020

Nine months in and the Covid pandemic continues to sweep across the globe, impacting nearly every industry, including automotive. To keep a pulse on the virus’s impact on car shopping sentiments, CarGurus has surveyed over 2,000 car buyers over three separate studies and benchmarked the results. Here, we break down our latest COVID-19 Sentiment Study conducted in November, and share key takeaways on digital retail, supply, and financing.

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Topics: CarGurus data, consumer sentiment, coronavirus, covid-19

Dealer Spotlight with Swansway Group

Posted by Andrew Dooley on November 12, 2020

At CarGurus, we believe our dealers have valuable stories and insights worth sharing. Today, we’re featuring Swansway Group.  

The History

Michael Smyth founded Swansway Group in 2003 along with his three sons, David, John, and Peter, all of whom are motor industry born and bred. Swansway has grown and thrived in the intervening years with a range of approved dealership franchises covering Audi, Jaguar, Honda, Land Rover, Peugeot, SEAT, Volkswagen, and Volkswagen Commercial Vehicles, as well as a state-of-the-art accident repair centre.

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Topics: customer success story, dealer profile, dealer spotlight

New lockdown response: no fees in December; free Area Boost upgrade

Posted by Jeremy Sacco on November 6, 2020

After a summer of what seemed to be a recovery and return towards normalcy, England joins Wales in a second Covid-19 lockdown this week. While many dealers have demonstrated remarkable resilience and flexibility in their marketing and retailing tactics, we understand that a renewed lockdown will create a challenge even for dealers who can continue some operations, such as “click and collect” or other methods allowed by the Government restrictions.

To continue our support for all of our customers, we announced the following changes:

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Topics: covid-19, discount

Going once, going twice… CarGurus’ virtual auction in support of automotive charity Ben ends this week

Posted by Beth Burke on November 3, 2020

Last week at Navigate, CarGurus’ second annual automotive conference, we launched a virtual auction to raise money for Ben. At the heart of our partnership with Ben is a shared desire to raise awareness of mental health and wellbeing challenges in the automotive industry, and to provide resources to help people manage through the trying times the industry faces in light of the COVID-19 pandemic. 

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Topics: Ben, Navigate, virtual auction

Highlights from Navigate ’20

Posted by Meg Bernazzani on October 29, 2020

And just like that, CarGurus’ second annual Navigate automotive conference has come to an end. During a year that’s been anything but normal, it was great to have more than 700 dealers and industry partners from the US, UK, and CA come together to share ideas and strategies for growing their businesses during this unique time. To everyone who attended this year’s event—thank you, and we hope to see you in person next year!

In the meantime, here are a few of the key themes from the event:

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Topics: CarGurus news, Navigate

Last chance! Don’t miss out on access to Navigate sessions

Posted by Meg Bernazzani on October 23, 2020

Don’t miss Navigate, CarGurus second annual automotive conference, coming straight to you virtually on 26-27 October. We’re gearing up for an amazing two days filled with fresh approaches, the latest industry trends, and speakers you won’t hear anywhere else. Can’t attend live? No problem. Register today to get access to all the sessions next week, so you can watch at your own pace.

See what’s in store:

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Topics: CarGurus news, Navigate

New Navigate session announced: hear how to accelerate your digital growth from Facebook

Posted by Meg Bernazzani on October 22, 2020

Last year, CarGurus introduced the world to a new kind of automotive conference: Navigate. This year, we’re going virtual—and it’s less than a week away!

We’ve got an exceptional agenda planned, and we’re thrilled to announce the latest session at Navigate:

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Topics: CarGurus news, Facebook, Navigate