Reputation, trust, and today’s car buyer
It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever walking onto the forecourt.
At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from the CarGurus 2022 Buyer Insight Report backs this up.
CarGurus UK Vehicle Availability Index & Insights report – March 2022
The UK market saw a shift in March that was contrary to North American markets, with inventory levels improving for used, but due to an increase in inventory below the average listing price instead of above it.
How to use your Top-Rated Dealer Award to set your dealership apart
Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognising an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least five verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!
While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:
Just launched! Grow your audience and optimise performance with Facebook Display
As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of Facebook Display, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus buyers who are in-market for your vehicle, all while diversifying channels and maximising your efficiency.
And the winners are… Announcing the 2022 CarGurus Top-Rated Dealer Awards
Today’s the day! We’re thrilled to announce the winners of our 6th annual CarGurus Top-Rated Dealer Awards. Consumers left thousands of reviews on CarGurus last year — and these dealers rose to the top. Based on real reviews from car buyers across the country, winning dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021.
CarGurus UK Vehicle Availability Index & Insights report – February 2022
February ended up being a near carbon copy of January’s results, as month-over-month variances were relatively small – however, particularly for prices, the year-over-year values remain elevated.
Just launched! CarGurus’ second annual Buyer Insight Report
It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the second year in a row, CarGurus analysed the path to purchase of more than 1,500 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever before in our CarGurus 2022 Buyer Insight Report.
CarGurus in the news: industry publications use CarGurus data to break down used car prices
As we’ve shared in the monthly CarGurus Vehicle Availability Index & Insights reports, the road to a new normal when it comes to inventory and pricing dynamics is likely to be a long journey with plenty more twists and turns along the way. Most recently, we examined average listing prices for the most popular vehicles in the UK, and industry publications like MotorTrader, The Daily Mail, Car Dealer Magazine, and more are taking note. They dug into our data to provide more insight for dealers — check out the articles below:
Partner focus with RRG Group
Check out our conversation with Jonathan Royle, Head of Marketing and Digital Delivery for RRG Group. Jonathan has been a long time customer and advocate of CarGurus and speaks to the humble beginnings and growth of the RRG Group franchise.
As the automotive industry continues to rapidly transition online, learn how RRG Group leverages their CarGurus’ partnership to reach new customers beyond their local markets.
CarGurus UK Vehicle Availability Index & Insights report – January 2022
January’s data can be viewed as glass half full or glass half empty. On the glass half full side, used inventory levels are up 6% compared to last year. However, on the glass half empty side, our index decreased 3.8% from December. While the increase from last year is a positive, the drawdown in inventory from last month could be hinting at a further decrease in the coming months as sales seasonally increase.