Top 5 dealer stories, resources, and highlights of 2019

Posted by Sarah Pekala on December 17, 2019

It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our archive to find our top five favorite dealer resources, stories, and highlights from the past year. We hope to continue sharing stories and best practices like these well into 2020. In no particular order, here are the top five dealer stories and resources we shared on the Dealer Resource Centre in 2019.

We explored CarGurus’ IMV and its impact for dealers in the UK

cargurus-imv

Technology like CarGurus’ Instant Market Value (IMV) helps consumers find the best deal first, based on their individual search criteria. Not only does this unique pricing transparency give shoppers the validation they need to feel confident they’re getting a good deal, but it also makes it possible for dealers to have control over where their vehicles show in search results.

Read more: What sets CarGurus apart in the UK

 

We went under the hood at CarGurus

Our team of Gurus in Dublin shared a behind-the-scenes look at what goes into developing CarGurus products and building our trusted relationship with dealers. We also sat down with some of our favorite dealers to learn how upgrading to the CarGurus Enhanced package has helped them acquire 26% more leads.

Read more: Under the hood at CarGurus

 

A smarter way to follow up on your leads

Timing plays a big role in the process of a lead turning into a sale. CarGurus’ Jim Volpe—who previously handled leads at a six-store dealer group—gave us a clear plan for how and when to follow up with sales leads. He even shared a sample lead follow-up timeline with examples of each communication.

Read more: A blueprint for a successful lead follow-up process

 

Tom Hartley invited us in their luxury showroom

tom-hartley-pistonheads

Car dealers like Tom Hartley understand the value of partnering with our sister site PistonHeads, a trusted and influential digital motoring brand in the UK. He shifted his dealership’s strategy to digital and quickly saw the benefit of advertising to PistonHeads’ audience of millions of in-market car buyers. He was able to quickly get his stock in front of more buyers, which led to an increase in leads and sales. And of course, we loved getting a closer look at Tom Hartley’s beautiful cars.

Read more: Learn how our sister site PistonHeads helps Tom Hartley get more quality leads

 

We shared our dealers’ stories

1,144: that’s the magic number for Carbase, the family-run used car supermarket with branches in Bristol, Weston-super-Mare, Lympsham and Brent Knoll. It refers to the number of cars it strives to sell every month, mirroring the record set in March this year. Carbase aims to achieve this target by focusing on trust, transparency, and fairness—the values laid out by Managing Director Steve Winter when he established the company in 2003.

Read more: Dealer Spotlight: Introducing Carbase and its ambitious plans to expand

 

 

 

 

Topics: case study, digital marketing, leads, PistonHeads