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Topic: awards

Reputation, trust, and today’s car buyer

Posted by Meg Bernazzani on April 7, 2022

It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever walking onto the forecourt.

At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from the CarGurus 2022 Buyer Insight Report backs this up.

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Topics: awards, reputation management, Top Rated Dealer

How to use your Top-Rated Dealer Award to set your dealership apart

Posted by Meg Bernazzani on March 24, 2022

Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognising an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least five verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!

While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:

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Topics: awards, marketing tips, promotion, Top Rated Dealer

And the winners are… Announcing the 2022 CarGurus Top-Rated Dealer Awards

Posted by Meg Bernazzani on March 9, 2022

Today’s the day! We’re thrilled to announce the winners of our 6th annual CarGurus Top-Rated Dealer Awards. Consumers left thousands of reviews on CarGurus last year — and these dealers rose to the top. Based on real reviews from car buyers across the country, winning dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021.

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Topics: awards, CarGurus news, Top Rated Dealer