It’s no secret that today’s buyers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. More than half of CarGurus buyers (57%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a buyer’s trust with a dealer before ever walking onto the forecourt.

At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how data from the CarGurus 2022 Buyer Insight Report backs this up.