Topic: buyer personas
Great dealerships market to someone, not about something
Dealers who speak directly to their audience’s challenges and concerns drive more sales. But to do so effectively, you need to know—in detail—who your buyers are. If you do, you can create organic content and advertising that better answers real questions and meets real concerns. You market to someone, not about something. That’s where persona marketing comes in.
Persona marketing might sound like a buzz phrase, but it’s really just another way of segmenting your customer base, so your content is targeted more effectively.