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Topic: car buying

What matters to today’s parents who are buying cars

Posted by Meg Bernazzani on April 27, 2022

It probably comes as no surprise to learn that buyers’ preferences, shopping habits, and behaviours often vary depending on their life stage. In our latest research, we dove into the segment of car buyers who are parents – individuals who have children under 18 living in their household – to understand how they shop and what’s important to them.

Below, we reveal three important ways parents differ from buyers without children to help dealers win this audience today and long-term.

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Topics: buyer insights, car buying, consumer insights, parents