Topic: CarGurus news
We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.
We’ve added an onsite banner on cargurus.co.uk that promotes safer buying with CarGurus. Buyers will also see an expandable modal window on the homepage explaining the new filters and what they mean.
While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
The COVID-19 pandemic is rapidly reshaping our daily lives and we continue to be impressed by the creative ways our dealer partners are evolving their businesses in this new environment. Now, more than ever, our Engineering and Product teams at CarGurus are working hard to develop products to support dealers and continue connecting them with buyers.
Starting this week, CarGurus customers can highlight any contactless services that their dealership is offering directly on CarGurus. Buyers can filter their search results based on five contactless services:
We know this is a challenging time for car dealers across the UK and we hope you are staying safe as we try to help you and your business as best we can. In addition to offering dealers 50% off May subscriptions, our engineers are working around the clock to test improvements we can make to CarGurus.co.uk, so that when you return to regular business, our platform is optimised to help you sell more cars.
One of those improvements is a new look to CarGurus.co.uk Search Results Page (SRP) that successfully improved buyer engagement when tested in January and February. You’ll benefit from more unique buyer interactions. The new layout improves the likelihood that a buyer submits a lead—resulting in more leads from more buyers.
The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:
Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, automotive shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.
The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:
Congratulations to all the dealers recognised as winners of the 4th annual CarGurus Top Rated Dealer Awards! Based on real car shoppers’ reviews, this award celebrates an exclusive group of car dealers for their exceptional service and commitment to customer satisfaction. Each dealer in this group had an average dealer rating of 4.5 stars or higher in 2019.
“I didn’t think customers were going to buy a used car sight unseen. I really didn’t. I thought, there’s no way that’s going to happen. I’m happy to say I was wrong. And it’s not just a small trend, it’s a big trend.”
CarGurus recently revealed the winners of its inaugural UK Best Used Car Awards, with the SEAT Ateca coming out as the overall victor. Based on a unique combination of CarGurus data insights and expert judging by a panel of highly respected motoring journalists and road testers, the awards recognise the best buys in the used car market across 13 categories including city car, supermini, small family car and more.
If your dealership sells any of these vehicles, share the award on social media and use it as an additional selling point for each of the winning vehicles. Here’s the list of this year’s winners:
Congratulations to all the dealers who were recognised in the 3rd annual Top Rated Dealer Awards today!
Based on reviews from car buyers across the country, these annual awards celebrate car dealers and their exceptional service and commitment to customer satisfaction. The winning dealers have the highest ratings from car buyers on the CarGurus platform.