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Topic: CarGurus Paid Search

Unlocking the basics of paid search

Posted by Meg Bernazzani on August 21, 2019

It isn’t exactly news that the vast majority of car buyers do their homework online long before they head to a showroom and online marketing is, therefore, one of the best tools in a dealer’s arsenal. Get it right, and you can set out your digital stall in front of willing customers in their run up to a new purchase.

Paid search, or search engine management (SEM) as it’s commonly called, is one of the fundamental tools employed by digital marketers to get retailers’ products and services in front of the right online audience at the right time. Here, we explain what they are and how they can help you.

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Topics: CarGurus Paid Search, paid search, search engine marketing, SEM

Paid search 101: 5 key components of paid search campaigns

Posted by Meg Bernazzani on May 9, 2019

The auto industry has seen substantial growth of digital ad spend in the last few years, and the growth isn’t predicted to slow down. The auto industry as a whole grew online ad spend by 44% since 2016 and is projected to grow another 10% in 2019.* And of the industry’s digital spend, about 40% is in paid search.**

The reason for this spend is simple: digital ads drive more sales and cost less. According to DealerSocket, the average profit margin for sold vehicles that were advertised on digital channels exceeds that of sales driven by conventional media by over $800.

It’s clear that paid search is becoming more important than ever, so let’s take a quick look at five key components of a successful paid search campaign.

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Topics: CarGurus Paid Search, paid search, search engine marketing, SEM

Introducing CarGurus Paid Search for UK dealers

Posted by Meg Bernazzani on April 3, 2019

We’re excited to announce the launch of CarGurus Paid Search, our new managed paid search solution. Through powerful machine learning, CarGurus Paid Search helps deliver ready-to-buy car shoppers to dealers’ own websites and drives more quality engagements by improving results from Google AdWords. It eliminates guesswork for dealers and delivers performance at scale.

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Topics: CarGurus news, CarGurus Paid Search, paid search, search engine marketing, SEM