Topic: case study

Top 5 dealer stories, resources, and highlights of 2019

Posted by Sarah Pekala on December 17, 2019

It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our archive to find our top five favorite dealer resources, stories, and highlights from the past year. We hope to continue sharing stories and best practices like these well into 2020. In no particular order, here are the top five dealer stories and resources we shared on the Dealer Resource Centre in 2019.

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Topics: case study, digital marketing, leads, PistonHeads

Dealer Spotlight: Introducing Carbase and its ambitious plans to expand

Posted by CarGurus Admin on June 17, 2019

1,144: that’s the magic number for Carbase, the family-run used car supermarket with branches in Bristol, Weston-super-Mare, Lympsham and Brent Knoll. It refers to the number of cars it strives to sell every month, mirroring the record set in March 2019.

Carbase aims to achieve this target by focusing on trust, transparency, and fairness—the values laid out by Managing Director Steve Winter when he established the company in 2003.

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Topics: case study, dealer profile, dealer spotlight

Dealer Spotlight: introducing Premier Car Supermarket and its path to growth

Posted by Meg Bernazzani on May 23, 2019

At CarGurus, we believe our dealers have valuable stories and insights worth sharing. Today, we’re featuring Premier Car Supermarket, a large independent dealer group near Derby.  

Picture what a perfectly-designed and located car supermarket might look like, and there’s a chance you’ll conjure up something similar to Premier Car Supermarket’s flagship site in Egginton, near Derby.

Opened just over two years ago, it sits in the centre of a heavily trafficked road network (including the busy A38 that runs between Derby and Burton upon Trent), meaning that not only is it easy to access, but it’s also visible to millions of motorists every week. What’s more, because the site was purchased as an empty field with planning permission already granted, the team at Premier Car Supermarket has been able to create a purpose-built showroom rather than adapting an existing structure.

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Topics: case study, dealer profile, dealer spotlight

Dealer spotlight: using data to inform decisions

Posted by Meg Bernazzani on January 23, 2019

Fords of Winsford is one of the thousands of UK dealers that upgraded to a CarGurus paid listings package. We’ve been working with their group marketing manager, Nathan Quayle, for three years and he views the relationship as a two-way partnership.

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Topics: case study, dealer profile, dealer spotlight