Topic: driving sales
People have become information-obsessed, even over the small stuff. And car buyers are no exception. They’re spending more time than ever—over 6 hours in many cases*—researching their purchase options before ever making a decision.
But what happens to those car buyers after they’ve done their research and made their purchase at your dealership? Their need for information doesn’t end. As car owners, they need to know how to maintain their vehicles, where to go for service, what insurance to get, and more.