Topic: email marketing
A good email marketing campaign can drive sales and engagement. But how do you measure how well you’re doing?
There’s a lot to learn when it comes to email marketing. It is a relatively cheap channel that allows you to reach a large number of people, and it’s highly effective at driving revenue—revenue contribution from email marketing represents more than 20% of overall revenue for many companies. By using techniques like segmentation, data analytics, and customised content, you can optimise your email marketing campaigns to greatly improve customer engagement, strengthen your brand image, and reach new potential customers.
As we discovered in our article on email marketing tips, there are many things you can do to make your campaigns more successful. In this piece, we’ll dive into the metrics you should be tracking to measure and evaluate the impact of those changes. Some metrics are more valuable than others and some metrics might sound useful, but on their own, don’t offer much insight. For example, you might think that your Open Rate is a good indicator of success, but just because someone opens your email does not necessarily mean they’re reading it.
Let’s take a look at five important metrics you should be paying attention to when measuring your email marketing efforts.
Email marketing offers dealers the opportunity to engage with more potential customers
With 225 billion emails being sent every day, it’s safe to say that email is a powerful form of communication with massive marketing potential. Email marketing also boasts an exceptionally high ROI, with 83% growth from 2015–2017, according to the Salesforce State of Marketing report.
The numbers send a clear message: you should be using email marketing as a way to boost sales and draw more customers to your dealership, both online and on foot. In this article, we’ll discover five actionable tips for making your email marketing campaigns more impactful.