Topic: enquiries

Five ways to handle out-of-hours leads

Posted by CarGurus Admin on October 23, 2019

Your business hours might be nine to five, but your customers are not. More and more are doing their homework online – used car buyers spend an average of six hours online searching for vehicle and dealership information* – and it’s increasingly likely that their first contact with a dealership will be outside of normal working hours.

Stagnation is a killer for customer leads, so there’s extra pressure on retailers to respond when the physical business is off the clock. Here are five ways to tackle those late night or early morning queries.

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Topics: best practices, enquiries, leads