“I didn’t think customers were going to buy a used car sight unseen. I really didn’t. I thought, there’s no way that’s going to happen. I’m happy to say I was wrong. And it’s not just a small trend, it’s a big trend.”
Last month, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.
At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”
And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 U.S. states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year!
2018 was a banner year for us here at CarGurus: we announced the launch of our first TV advert, our Gurus held and attended dealer events across the country, and we published lots of new content to help you sell more cars.
We took a moment to reflect on everything we did in 2018, and here are some of the highlights.