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Topic: marketing automation

Automation makes digital marketing easy and effective for forward-thinking dealers

Posted by Meg Bernazzani on June 12, 2018

Marketing automation turns browsers into potential buyers—while dealers get on with other business

Like other time-pressed small businesses, dealerships naturally worry that running a digital marketing strategy properly might take resources they don’t have, and that doing it badly might be worse than not doing it at all. The answer is to let technology take on the heavy lifting. Marketing automation tools put efficient and effective lead nurturing within easy reach of all dealers, allowing them to boost customer engagement—and ultimately sales—without undermining other areas of business.

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Topics: marketing, marketing automation