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Topic: marketing tips

Partner focus with Parkland Motors

Posted by Aisling Fitzpatrick on June 21, 2022

We speak with Fedz Islam, Sales Manager at Parkland Motors about how their dealership has adapted to changing consumer habits. Watch the video now to learn more about how Parkland Motors leverage their CarGurus package to reach a wider audience of highly engaged customers.

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Topics: dealer spotlight, digital marketing, marketing tips, parkland motors, testimonial, video

How to use your Top-Rated Dealer Award to set your dealership apart

Posted by Meg Bernazzani on March 24, 2022

Earlier this month, we announced our 2022 CarGurus Top-Rated Dealer Awards recognising an exclusive group of our dealer partners who earned an average dealer rating of 4.5 stars or higher and collected at least five verified customer reviews in 2021. Congratulations on delivering exceptional customer service day in and day out!

While earning the award isn’t easy, promoting your accomplishment – and putting it to work for your dealership – is! Here are our top tips for showcasing your award using the assets available to all winners on a premium listings package:

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Topics: awards, marketing tips, promotion, Top Rated Dealer

Just launched! Grow your audience and optimise performance with Facebook Display

Posted by Meg Bernazzani on March 22, 2022

As part of our commitment to providing you with the tools and services you need to get ahead in today’s digital-centric auto marketplace, we’re very excited to announce the launch of Facebook Display, the latest solution in our suite of digital display products. It’s designed to help you reach a high-value audience of CarGurus buyers who are in-market for your vehicle, all while diversifying channels and maximising your efficiency.  

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Topics: display advertising, Facebook Display, marketing tips

Partner focus with Perrys

Posted by Beth Burke on September 13, 2021

For Darren Ardron, Group Managing Director at Perrys, taking a digital-first approach to car sales has been critical to their success, particularly in recent months. Watch this video to hear Darren explain how CarGurus’s dynamic platform and strong customer service has helped take Perrys to the next level.

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Topics: dealer spotlight, digital marketing, marketing tips, perrys, testimonial

Tips for attracting more fixed ops business for your dealership

Posted by Meg Bernazzani on June 8, 2021

In a recent blog post, we discussed some of the challenges expected to hinder new car supply in the coming months, from microchip and rubber shortages to the ongoing Brexit implications. After more than a year of enduring the Covid pandemic, it looks as though there could still be some rocky waters to come in the months ahead.

From a dealer’s perspective, that makes now a prime time to review the fixed ops side of the business and look for opportunities for growth. When the going gets tough on the sales floor, it’s the service and parts departments that can keep profits flowing and dealerships afloat. But thanks to the new service standards forced by Covid that have become part of everyday life, the post-pandemic customer is going to have an entirely new set of expectations.

Here’s a checklist to help ensure your dealership’s fixed ops systems and workflows are optimised to attract business and meet the demands of today’s customers.

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Topics: fixed operations, fixed ops, marketing tips, service

CarGurus exec shares with AM-Online tips for positioning your dealership for success

Posted by Meg Bernazzani on April 15, 2021

In a recent AM-Online opinion piece, Wendy Harris, SVP of Sales and Managing Director at CarGurus, shared key learnings from the past year and explained how dealers can adjust their business practices accordingly to set themselves up for future success. In her article, she talks about:

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Topics: CarGurus news, marketing tips

Responding to customers’ needs with Remote Sales Solutions

Posted by Andrew Dooley on May 27, 2020

In response to the UK government giving the green light for car dealerships to open on June 1st, we pooled some resources together to bring you the highlights of recent consumer research that will help inform your back to business plans. We also cover some of the ways CarGurus has innovated in response to these consumer sentiments and market changes. Watch now and if you have any questions please call 0808 501 5479.

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Topics: covid-19, dealer success, marketing tips

How to leverage your Top Rated Dealer status all year long

Posted by Sarah Pekala on April 1, 2020

The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:

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Topics: CarGurus news, marketing tips, Top Rated Dealer

3 ways to build trust through shopper reviews: Top Rated Dealer 2020

Posted by Sarah Pekala on March 17, 2020

Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, automotive shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.

The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:

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Topics: CarGurus news, marketing tips, Top Rated Dealer

Social media basics for auto retailers

Posted by Ashley Karr on February 18, 2020

Social media is not a sales channel, but it is a very powerful marketing tool that dealers can and should use to their advantage. However, it’s easy to get wrong. And plenty of businesses spend time and money posting into the abyss of social for little or no return. Here is a quick overview of social media basics for auto retailers.

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Topics: digital marketing, marketing tips, social media