Digital innovation is constantly changing the car business. A dealership can no longer simply post stock to its website and expect that to be enough to bring in buyers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalise on its potential and draw attention to everything your dealership has to offer.
The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.
Marketing automation turns browsers into potential buyers—while dealers get on with other business
Like other time-pressed small businesses, dealerships naturally worry that running a digital marketing strategy properly might take resources they don’t have, and that doing it badly might be worse than not doing it at all. The answer is to let technology take on the heavy lifting. Marketing automation tools put efficient and effective lead nurturing within easy reach of all dealers, allowing them to boost customer engagement—and ultimately sales—without undermining other areas of business.