Topic: Navigate

Video: A conversation with CarGurus’ CEO Langley Steinert

Posted by Sarah Pekala on January 20, 2020

“I didn’t think customers were going to buy a used car sight unseen. I really didn’t. I thought, there’s no way that’s going to happen. I’m happy to say I was wrong. And it’s not just a small trend, it’s a big trend.”

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Topics: CarGurus news, dealer, events, industry news, Navigate

Perry Hewitt’s digital marketing strategy tips: Navigate 2019 video

Posted by Sarah Pekala on November 26, 2019

Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.

Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess.

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Topics: digital marketing, Navigate, video

Guy Kawasaki’s 7 lessons for car dealers: Navigate 2019

Posted by Sarah Pekala on November 6, 2019

Guy-Kawasaki-photo

Last month, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.

At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”

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Topics: events, Navigate

Highlights from CarGurus Navigate 2019

Posted by Sarah Pekala on October 25, 2019

And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 U.S. states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year! 

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Topics: events, Navigate