If you’ve purchased pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging buyers and, ultimately, converting them. And for a process where over half of buyers start undecided about make (53%) and model (57%), it’s crucial that you (or the photographer you hire!) take numerous high-quality photos for every vehicle on your forecourt. Excellent photographs will capture the attention of more low-funnel buyers, ensuring you don’t miss out on online leads.
So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.