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Topic: photos

Drive more leads with these inventory photo best practices

Posted by Meg Bernazzani on January 5, 2022

If you’ve purchased pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging buyers and, ultimately, converting them. And for a process where over half of buyers start undecided about make (53%) and model (57%), it’s crucial that you (or the photographer you hire!) take numerous high-quality photos for every vehicle on your forecourt. Excellent photographs will capture the attention of more low-funnel buyers, ensuring you don’t miss out on online leads.

So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.

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Topics: best practices, inventory, photos