Topic: product updates
As we all know, 2020 has been an unprecedented year that has challenged us in ways we never anticipated. Dealership shutdowns, economic uncertainty, and more—yet, our dealer partners have pressed on, demonstrating resilience in the face of extraordinary circumstances.
Despite today’s unique environment, we’ve all accomplished a lot, so we took a moment to reflect on everything that’s been done in 2020. Here are some of the highlights.
We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.
We’ve added an onsite banner on cargurus.co.uk that promotes safer buying with CarGurus. Buyers will also see an expandable modal window on the homepage explaining the new filters and what they mean.
While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
As of October 2021, “Contactless services” as a filter is being phased out, and “Home Delivery” will be included in the new “How to shop” SRP filter and on VDPs.
The COVID-19 pandemic is rapidly reshaping our daily lives and we continue to be impressed by the creative ways our dealer partners are evolving their businesses in this new environment. Now, more than ever, our Engineering and Product teams at CarGurus are working hard to develop products to support dealers and continue connecting them with buyers.
Starting this week, CarGurus customers can highlight any contactless services that their dealership is offering directly on CarGurus. Buyers can filter their search results based on five contactless services:
We know this is a challenging time for car dealers across the UK and we hope you are staying safe as we try to help you and your business as best we can. In addition to offering dealers 50% off May subscriptions, our engineers are working around the clock to test improvements we can make to CarGurus.co.uk, so that when you return to regular business, our platform is optimised to help you sell more cars.
One of those improvements is a new look to CarGurus.co.uk Search Results Page (SRP) that successfully improved buyer engagement when tested in January and February. You’ll benefit from more unique buyer interactions. The new layout improves the likelihood that a buyer submits a lead—resulting in more leads from more buyers.
2018 was a banner year for us here at CarGurus: we announced the launch of our first TV advert, our Gurus held and attended dealer events across the country, and we published lots of new content to help you sell more cars.
We took a moment to reflect on everything we did in 2018, and here are some of the highlights.
At CarGurus, we’re working hard to give our dealers better tools to solve the challenge of attribution. We recently launched an update to our Dealer Dashboard that should make it easier for dealers to see which CarGurus leads bought a vehicle.
Lead details added to Removed Listing Activity section
The Removed Listing Activity section isn’t so much new as it is improved. This section lets dealers see their recently sold/removed listings, along with a breakdown of all the CarGurus leads and connections for those vehicles. What’s new is that we’ve added the details of those leads so it’s easier for dealers to tie a specific lead to the sale of a particular vehicle.