Topic: Top Rated Dealer
While the UK continues its lockdown, there’s plenty dealers can be doing to fine tune aspects of their business which will enable a faster recovery as business returns. Online reputation management is one such area of opportunity.
Reviews are an easy way to impress buyers who are undecided about where to purchase during the lockdown. Underlining their importance: a previous CarGurus study found that nearly 70% of car buyers check online reviews before contacting a dealer.* The study also revealed just how impactful a positive online reputation can be for attracting customers—a quarter of survey respondents said reputation is the most important factor when choosing a car.
It’s a growing trend, too, with third-party research identifying the 18-34 age bracket as most likely to be influenced by online reviews. According to the research, 91% of this age group place as much trust on online reviews as on word of mouth.**
Some examples of positive consumer reviews left during COVID-19:
Whether you’re already a CarGurus Top Rated Dealer (congrats!) or you’re striving to become one, below are our top tips for online reputation management:
The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:
Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, automotive shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.
The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership: