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Topic: video

Partner focus with Parkland Motors

Posted by Aisling Fitzpatrick on June 21, 2022

We speak with Fedz Islam, Sales Manager at Parkland Motors about how their dealership has adapted to changing consumer habits. Watch the video now to learn more about how Parkland Motors leverage their CarGurus package to reach a wider audience of highly engaged customers.

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Topics: dealer spotlight, digital marketing, marketing tips, parkland motors, testimonial, video

Perry Hewitt’s digital marketing strategy tips: Navigate 2019 video

Posted by Sarah Pekala on November 26, 2019

Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.

Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess.

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Topics: digital marketing, Navigate, video

A car dealer’s guide to videography

Posted by Ashley Karr on November 14, 2019

Dealers are no doubt aware of the impact a decent set of photos can have on a used car buyer, but film takes things one step further because it’s the next best thing to physically seeing a car in the metal. More and more retailers are using walkaround videos to show off their stock, but as with any form of advertising, there’s a right way and a wrong way to do it.

We explain the dos and don’ts of producing a top-quality used car video that’s guaranteed to catch buyers’ attention.

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Topics: best practices, marketing tips, video