Given the speed at which the internet develops, customers increasingly expect more from retailers on the web. The breadth and flexibility of available digital tools means there’s always more you can do to sharpen your dealership’s website. There are fundamental must-haves every dealer needs to create a successful website. But there are a few advanced tools and methodologies dealers can use to lure in customers and sharpen their online operations.
Monitoring website performance is the cornerstone of your digital marketing strategy
Your website is the lifeblood of your business, and most of your digital marketing efforts likely revolve around ways of driving people towards it. In fact, according to Hubspot’s latest State of Inbound report, 54% of companies say driving more website traffic is their current marketing priority.
That’s a laudable aim. But for car dealers, as with all businesses, driving extra traffic is only useful if your website meets both visitor expectations and business ambitions. Nearly 40% of people will stop engaging with a website if they don’t like its content or design.
By monitoring a few key metrics, readily available on Google Analytics, you can more accurately measure the performance of your website and tweak it to be more user-friendly, compelling, and productive. Making this a continual process of improvement sets great dealers apart and creates the foundation for success—digitally-savvy small businesses are five times more likely to increase profits and operate more efficiently than less advanced competitors.
With that in mind, here’s what you need to know.