Facebook recently announced that, as of 13 September 2021, they will be removing the ability for dealers to automatically display their stock via feeds onto Marketplace, including the Marketplace homepage, category pages, browse experience, and search results. The change comes as Facebook shifts its focus away from dealers and onto consumer engagement, putting a bigger emphasis on online transactions for smaller, day-to-day consumer goods, like clothing and used furniture.
While updates to Facebook are nothing new for car dealers, we want to help you get ahead of the latest change. Read on to understand what these changes mean for your dealership.
What does this mean for my dealership?
While vehicle listings pushed from your inventory feeds will be no longer be displayed on Marketplace, there are still ways to reach car buyers on Facebook.
- Use Marketplace to push high-value listings only. You can still create Marketplace listings for your vehicles to promote on your personal profile, just manually and one at a time. Note that you will no longer be able to create vehicle listings from your business page, so focus only on listings that have the most potential to drive profit.
- Create a business page to engage shoppers. Set up a business page for your dealership and engage buyers by publishing native, inventory-specific posts to promote your vehicles.
- Run automotive inventory ads. The information for inventory ads will still pull from your inventory feeds and the placements will be displayed across Facebook.
We know that the Facebook audience is still valuable, and we encourage you to familiarise yourself with the changes set to take place this fall. But you don’t have to rely on Facebook to get your stock in front of a large audience of buyers. Capitalise on the CarGurus PistonHeads difference and reach over 6 million unique car buyers across both audiences. Discover how our enhanced reach and advertising solutions can turbocharge your digital forecourt. Contact us today.