The CarGurus Product teams have been hard at work, continuing to build new products and feature enhancements that give our dealer partners more of what they need to succeed. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
CarGurus recently launched a new product, Highlight, enabling dealers to promote stock beyond the first Search Results Page (SRP) to reach the most high-intent shoppers. This resolves multiple stock pain points and gives dealers full control of their stock promotional strategy:
- Aged Inventory: Target slow-moving stock by promoting listings with the longest time onsite
- Newest Model Year Inventory: Boost visibility of your most recently acquired stock
- Approved Used Inventory: Feature vehicles with proven value
- All Qualified Inventory: Promote Great, Good and Fair deals to expand your reach
CarGurus recently launched a new digital display advertising product, Facebook Display, to complement its existing onsite ad display product. We build a unique audience of ready-to-buy shoppers and re-target them with ads on Facebook that drive to your website.
The result? More low-funnel shoppers land on your dealerships’ VDPs, including those who might never have made their way to your website otherwise.