Responding to customers’ needs with Remote Sales Solutions

In response to the UK government giving the green light for car dealerships to open on June 1st, we pooled some resources together to bring you the highlights of recent consumer research that will help inform your back to business plans. We also cover some of the ways CarGurus has innovated in response to these […]

Why building an online reputation is more important now than ever for dealers

While the UK continues its lockdown, there’s plenty dealers can be doing to fine tune aspects of their business which will enable a faster recovery as business returns. Online reputation management is one such area of opportunity. Reviews are an easy way to impress buyers who are undecided about where to purchase during the lockdown. […]

Seven secrets for successful sales recruitment

Staff turnover can be very high in car dealerships and replacing employees is extraordinarily time consuming and expensive. Losing a member of staff earning £25,000 a year or more costs an average of £30,614, according to an Oxford Economics study, so it literally pays to get recruitment right. Our seven tips reveal how to bag […]

Seven tips to better manage used car stock

How longer test drives can boost sales

A car dealer’s guide to videography

Dealers are no doubt aware of the impact a decent set of photos can have on a used car buyer, but film takes things one step further because it’s the next best thing to physically seeing a car in the metal. More and more retailers are using walkaround videos to show off their stock, but […]

Rethinking your approach to used EV values

Electric vehicle residual values are tricky things to predict. Continual advances in the technology and the rapid escalation of new models means second-hand examples can become an unknown quantity and much harder to value than established petrol and diesel equivalents. For lack of a time-honoured structure, dealers need to make sure they’re buying and selling […]

Five ways to handle out-of-hours leads

Your business hours might be nine to five, but your customers are not. More and more are doing their homework online – used car buyers spend an average of six hours online searching for vehicle and dealership information* – and it’s increasingly likely that their first contact with a dealership will be outside of normal […]

A blueprint for a successful lead follow-up process

Finding and acquiring used stock in the right condition poses a challenge for UK dealers

It’s absolutely no secret that retailers have turned their attention to the used car market over and above the new car market. After five years of growth and a record-breaking 2016, new car registrations turned on their heels and fell by 5.7% and 6.8% in the successive two years, which steered retailers toward what continues […]