For every car buyer, having trust in both the purchase and who they are purchasing from is fundamental to the buying journey.
Presented by CarGurus in collaboration with the research firm GlobalWebIndex, the inaugural CarGurus Car Buyer Trust Index examines the role that trust plays in the car buying process in the UK. This report presents tangible opportunities for UK car brands and car dealers to generate trust, by helping them understand the role that trust plays in the buying process and how the nature of trust changes across gender and generations.