Understanding the CarGurus Shopper


The modern car buying journey provides dealers with many opportunities to connect with and influence shoppers. The secret to reaching these potential customers is investing in sites that have serious shoppers at every stage of the journey. CarGurus is the fastest growing auto shopping site in the UK* and reaches millions of engaged and ready-to-buy used car shoppersshoppers, making us an ideal partner for success.

Check out our 2018 audience profile for a detailed analysis of the CarGurus shopper, the disconnected buying journey, and how you can connect with them at every stage.

*comScore Media Metrix®, Multi-Platform, UK, percentage change in average unique monthly visitors from Q1 2017 to Q1 2018, compared against AutoTrader.co.uk, Motors.co.uk, Gumtree.com-Motors, and Pistonheads sites