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Multi-touch attribution: What it is and why it is key to winning shoppers

You invest a lot in digital marketing for your dealership, but where do you credit your return on investment? With the customer journey being non-linear, multi-device, and multi-platform, it can be extremely complex to determine exactly which digital touch points have the most in influence on your customers’ decisions.

Multi-touch attribution is key to the ROI-style thinking that can be game-changing for dealerships. This method shows the full story of a shopper’s journey and can help you better understand your marketing investments.

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