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  • COVID: Driving Difference

Tracking the customer’s buying journey

Using data to refine your online ad strategy and target buyers more effectively

Data is a window into buyer behaviour—use it to refine ads and drive sales As a dealer, you should go beyond high-level metrics like Click Through Rate (CTR) to create a more rounded view of the path buyers travel to your website and the actions they take when they get there. As we discovered in […]
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