It isn’t exactly news that the vast majority of car buyers do their homework online long before they head to a showroom and online marketing is, therefore, one of the best tools in a dealer’s arsenal. Get it right, and you can set out your digital stall in front of willing customers in their run […]

The auto industry has seen substantial growth of digital ad spend in the last few years, and the growth isn’t predicted to slow down. The auto industry as a whole grew online ad spend by 44% since 2016 and is projected to grow another 10% in 2019.* And of the industry’s digital spend, about 40% […]

We’re excited to announce the launch of CarGurus Paid Search, our new managed paid search solution. Through powerful machine learning, CarGurus Paid Search helps deliver ready-to-buy car shoppers to dealers’ own websites and drives more quality engagements by improving results from Google AdWords. It eliminates guesswork for dealers and delivers performance at scale.