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What sets great car dealers apart: key metrics for e-newsletters

Carefully measuring the performance of your email newsletter leads to better content and more engaged customers As a car dealer who wants to engage customers and nurture loyalty, you probably send a regular e-newsletter (and if you don’t, you really should). But too many customer newsletters are bland, self-serving, and easily ignored. Great dealers set their […]

Is your email marketing working? 5 key metrics you should be measuring

5 essential tips for effective email marketing

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